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Life, 1929-03-08 · page 42 of 44

Life — March 8, 1929 — page 42: what you’re looking at

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Life — March 8, 1929 — page 42: Life, 1929-03-08

What you’re looking at

This page combines **advertising content with reader letters and book reviews**. The main feature is a **Lew Fields testimonial advertisement** for Smith Brothers Cough Drops. Fields, a famous vaudeville performer, confesses that stage fright from audience coughing disrupts his act—a humorous endorsement framing the product as essential for theater-goers' consideration of performers. Below is a cartoon joke about a **Sultan's harem** dealing with mosquitoes, playing on orientalist stereotypes common to 1920s humor (the punchline relies on the idea that a mosquito solution would be so valued the harem women would reward the solver). The **reader letters** express opposing views: one subscriber regrets renewing, claiming *Life* has lost vitality since January; another praises recent improvements, calling it excellent value at ten cents. The **"Confidential Guide"** reviews four books, including Ripley's *Believe It or Not!* and detective/adventure fiction—typical 1920s leisure reading recommendations.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“The only time | get stage fi $ JUNTING since my Weber and Fields days, I figure I have been on the stage about 6,000 times. You could hardly call me a beginner. Yet, on some nights, I still get pretty nervous. Those are the nights when the overture is nearly drowned out by coughing, and I know there isan army of coughers in the audience. How coughing can kill a wise crack dead! If only somebody would give out “Smith Brothers broadcast Wednesday 9 P.M. Eastern time on W. J. Z. chain” ight” a ‘confession by Lew Fields —_—_—_—eEOeEeEEE~-S- > Smith Brothers’ totheaudienceI would walk on with complete confidence.” * * Unpleasant and dangerous coughs and colds—most of winter sicknesses —start right in the throat. Smith Brothers’ Cough Drops protect you! They soothe irritation, clear away hoarseness, and—they stop coughs! Keep a box handy always. Se—two kinds-S. B. (Black) or the new Menthol. Confidential Guide (Continued from Page 35) Books Beuieve Ir ox Nor! (Simon & Schuster) by Robert L. Ripley—Collected curiosities au- thored by the illustrator. Full of fun and miscellaneous information. Humpaum House (Little, Brown) by Jean- nette Phillips Gibbs—How a housewife escaped from houschold monotony. —Re- ported in this issue. Tue Case wir Ninz Sorutions (Litile, Brown), by J.J. Connington—Fair and ex citing crime yarn for easy-chair detectives. Sultan (showing visitor around): “Our big worry here is the mosquito problem. If anyone solves it, every harem girl in the place will fall on his neck.” Visitor: “Out of my way, big boy! corner!” ly Flit gun is in the hotel just around the —Adet. February 4, 1929. Gentlemen:— Perhaps the February 1 cover on “Life” was intended to convey some- thing of a happy thought, but to me it would have been more appropriate if the design had included a mourn- ing border. Nor was there anything between the covers that compensated for the initial disappointment. Worse, the magazine, or what-ever-you-call-it, has been revealing such a weakening pulse since January 1 that I am won- dering if anything less than TNT could revive it. Frankly, I regret my subscription re- newal, “Life” formerly meant something refreshing, something to aid in keep- ing me in the frame of mind to write pleasant letters, not grouchy things like this. Have you any hope to offer? Yours very truly, David W. Benjamin. Montreal, February 2nd, 1929. Dear Life:— While sending flowers to the liv- ing is not always the order of the day, you are so deserving of compliments that I cannot withhold any longer the admiration I have for your publication and moreover for those responsible for the recent improvements in your mag- azine, and your last beau geste, in providing the supreme magazine of happiness for ten cents per copy. While your continued success is the least. of my worries and while you could get along without this unsolic- ited outburst, I can at least politely thank you for saving me a nickel every week. Respectfully yours, Albert Brown. 1239 Bishop Street. Confidential Guide (Continued) Tue Havertxc Por (Harpers), by Richard Keverne—Spies, secrets, international in- trigue, and the good old British secret serv- ice triumphant over evil. Free, if you can stop at the seal, You can’t. Tue House Tuat Wrusreren (Dutton) by Samuel Emery—Commendable for its in- telligent dialogue and refined horror. Isapora Duncan’s Russian Days (Corici. Friede) by Irma Duncan and Alan Ross MacDougall—One sequel to the Duncan's “My Life’. comicbooks.com