Life, 1929-03-08 · page 38 of 44
Life — March 8, 1929 — page 38: what you’re looking at
What you’re looking at
This page combines a substantial **Bell Telephone advertisement** with typical satirical humor content from Life magazine. The main feature is an advertisement celebrating Bell System's mechanical reliability. It describes a March 1928 incident where an underground cable was damaged in the Alleghany Mountains; the new alarm system detected the problem within 65 minutes, allowing repairs before service interruption occurred. The ad emphasizes technological progress and constant monitoring as Bell's competitive advantage—essentially arguing that subscribers benefit from invisible infrastructure management. The remaining content consists of brief joke exchanges typical of Life's humor section. These jokes involve domestic situations (wives, purchases, infidelity), social pretense, and wordplay—common satirical targets. The "Dust Dulls Eyes" advertisement for Murine eye drops appears as a separate small ad. The page reflects 1920s consumer culture celebrating technological modernity while maintaining traditional social comedy about marriage and gender dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Getting there ahead of the trouble An Advertisement of the American Telephone and Telegraph Company Durine the afternoon of March 17, 1928, an alarm bell rang in a telephone test station in the heart of the Alleghany mountains. This meant that a punc- ture had been made in the air-tight sheath of a busy inter-city cable men on duty knew that the injury was somewhere within so miles. Highly developed locating devices were instantly applied and in sixty-five minutes the troublespot waslocated. By 7.15 in the evening, before the break in the sheath had affected service on any of the 248 pairs of wires in the cable, the repairs had been made. Be- cause of the preliminary warning on the indicator wire and the locating devices that enabled the test station to tell the repair crew just where it would find the trouble, not one “Tue Tereruone Books are tHE Directory or THE Nation” conversation was interrupted. Thisspecial alarm system is one of the many mechanical and electrical wonders developed by Bell System engineers to guard tele- phone conversations. The apparatus is placed along the cable routes at intervals of 100 miles. It gives instant warning day or night of any disturb- ance to the cable within 50 miles in either direction. Automatic warning signals, electrical locating devices, con- stant testing of all switchboard appa- ratus and circuits—these are some of the ceaseless efforts that so effectively reduced interruptions to service on Bell lines in 1928. There is no standing still in the Bell System. Constant progress in accuracy and better service at the lowest cost is its goal. From Bed to Worse A gossip-writer mentions a man who used to sell oysters and is now an edi- tor in Brazil. This just shows the danger of selling oysters. —Punch. Sue: “There’s Madge Bahr. I un- derstand she bought that dress by in- stalments.” He: “I suppose that's the first in- stalment: she’s wearing. —Cincinnati Enquirer. Sue: “Now own up; you men like the talkative women as well as you do the others.” He: “What others?” —Answers. “T had burglars in my counting- house—the safe was broken open—I am a ruined man.” “How much have they stolen?” “Not a penny—but I told my wife I was working in the counting-house last night.”"—Buen Humor, Madrid. “We've had a lovely time playing postman,” exclaimed the small hope. ful of the family. “We gave a letter to every lady in the street.” “But where did you get the letters, dear?” “Oh, we found 'em in your trunk in the attic, all tied up with a blue rib bon.” —Pearson’s, Surtor—Sir, I have an attachment for your daughter. Her FatHer—Young man, when my daughter needs accessories I'll buy them for her. —Montreal Star, First Hussy: “I've just given my wife a fur coat.” Seconn Dito: “To keep her warm?” “No; to keep her quiet.” —Answers, In Hollywood “How long were you married to Gordon?” “I dunno, I forgot to look at my watch.” —Dublin Opinion. From Leone we hear that the first woman was made with a man’s rib, but now she’s made with something from his hip. —Film Fun, dulls eyes Don’t let dfist rob your cyes of their sparkle, but use Murine daily to rid them of ir- ritating particles and keep them clear and bright. Harmicss! UR Ue ¥ EYES comicbooks.com