Life, 1929-03-01 · page 4 of 36
Life — March 1, 1929 — page 4: what you’re looking at
What you’re looking at
This is primarily a **Kolster Radio advertisement**, not political satire. The page uses Art Deco styling typical of late 1920s design. The advertisement features stylized, geometric figures flanking a radio set (Model K24, priced at $350). The figures appear to be fashionable people of the era, rendered in modernist art style rather than caricature. The text mocks competitors' exaggerated advertising claims ("Marvelous tone!" "Incredible selectivity!") while asserting Kolster's reliability comes from "careful engineering and technical research" rather than hype. It positions Kolster as the respectable choice: the brand name itself "commands respect." The Art Deco imagery and claims reflect 1920s consumer culture, emphasizing technological sophistication and modern taste as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Miharvetous tonel” “Incredible selectivity!” “Gorgeous appearance!” G, Kolster Radio advertis- ing has never made such extravagant claims as these —and never will. ¢, But Kolster owners have. Claims and praise genuine and delighted. ¢, The fact is that careful engineering and technical research have come into their own with Kolster’s success. C, Every- where one hears the phrase “Kolster is a fine set.” Everye where the name ” Kolster,” without boasting adjectives commands respect. G See your dealer today. MODEL K24 .. ~ $350 This A. C. electric set has Kolster dynamic Power Reproducer and Power Amplifier. Operates with 7 tubes, under single control, with illu- ora paieg ons welont abt of itinguis! lesign. Price, less inl Roleew Sroqiom scot) Votes, tubes, 8350. Kolster offers a wide ning at 10 p. m. Eastern Standard Time over the nationseide Columbia Chain. price of distinctive models for A.C.or D.C. operation or for batteries. comicbooks.com