Life, 1929-03-01 · page 29 of 36
Life — March 1, 1929 — page 29: what you’re looking at
What you’re looking at
This page contains **humor snippets and advertising** rather than political cartoons. The main cartoon depicts a **riding master instructing a youth** on horseback—the youth claims he's trying to remove his hand from the horse's mouth, not insert it. The humor plays on the absurdity of the situation. The text jokes mock **government inefficiency** (an unfinished Peruvian road started 5,000 years ago "looks like a government job") and **assassination attempts** (a South American president receives a 21-gun salute but "they missed him"). The bulk of the page is a **Dentyne chewing gum advertisement** featuring a smiling man's photograph and copy emphasizing teeth whiteness and the gum's "unique flavor." The page reflects early 20th-century American humor: lighthearted mockery of bureaucracy and incompetence, combined with commercial advertising that dominated magazines of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
27 Archaeologists have discovered an unfinished roadway in Peru which they believe was started five thousand years ago. It looks as if it might have been a government job. —Everybody’s Weekly. Ina Pinch use ALLEN'S FOOT=EASE “They gave the president of the South American republic the customary salute of twenty-one guns, but I'm afraid it was a failure.” “How?” “They missed him.” —College Humor. Nothing bettet for slogaish appetite than Abbott's Bitters. Sample by mail, 25 cts. C. W. Abbott & Coy Baltimore, Md. Srern Fatuer (to son going back to school): “Don’t let me hear any bad reports about you.” Ripixc Master: Hi! What are yer puttin’ yer and in’er mouth for? Son: “I'll try not to, dad, but you Youtn: I ain't. I’m trying to take tt out. know these things will leak out.” Punch (by permission) —Answers. Live is published every Friday, simultaneously in the United States, addressed envelope. Live docs not hold itself responsible for the loss or Great Britain, Canada and British Possessions. Title registered in non-return of unsolicited contributions. Patent Office. ‘The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain apply to Lire, Rolls House, Breama Buildings, Fetter Notice of change of address shesld reach this office two weeks prior Lane, London, E. C., England. The foreign trade supplied from Lirs’s to the date of issue to be a rd Al Semmanications should be London Office, Rolls’ House, Breams Buildings, London, E. C. addressed to LIFE, 598 Mi Yor No contributions will be returned unless accompanied by stamped and Yearly Subscription Re ! jan, $5.80; Foreign, $6.60) It keeps teeth white And here’s a tip for you! When you smile, it’s your teeth that people notice. Never let them grow dull, so you can’t be proud to show them in your smile. Chew delicious Dentyne, the gum that keeps teeth gleaming white. You'll love that unique flavor— and Dentyne is the highest quality chewing gum made today. chee NE NTYNE and smile/ cr neha (fp t RR comicbooks.com