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Life, 1929-02-15 · page 39 of 44

Life — February 15, 1929 — page 39: what you’re looking at

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Life — February 15, 1929 — page 39: Life, 1929-02-15

What you’re looking at

This page mixes editorial content with period advertisements, primarily from the 1920s. The main text discusses **Louis XIV of France**, defending him against critics' depictions as a "voluptuous despot." The writer argues Louis was instead a "modernist" who civilized France through cultural innovations—furniture, gardens, and household conveniences bearing his name—though humorously noting he "didn't invent" bathrooms and kitchens, merely "bought them." A tongue-in-cheek line about his mistresses concludes: "His mistresses were merely the frosting. The cake was France." **The advertisements include:** - A **Bayer Aspirin ad** featuring a trained nurse, marketed as safe for everyday use - A **Richardson Day Cruisaboat** luxury fishing boat advertisement - A **Franco-Belgique Tours** travel promotion The page reflects 1920s consumer culture celebrating modern conveniences and leisure activities. The Louis XIV discussion appears satirical—reframing historical excess as progressive modernization—a common rhetorical move of the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sve biography of the man he obvi- rr ascrs © be the greatest French- according to Bertrand, Louis is the vic- tim of a long conspiracy. He was not the voluptuous despot which his enemies have depicted for our benefit. He was Louis the Civilizer, creator of the French culture that is his greatest monument. . He was, in a word, the first modernist. Before him, the dark ways of the Middle Ages, with even kings and queens huddled vp in palaces litle better than the slums which like as not bordered them. After him, broad, open outlooks, indoors and out. Gardens, fountains, furniture that sill bears his name. And many of the household innovations which we describe 2s“modern conveniences.” Not that Louis invented the first bathroom, or the first kitchen sink, but if he didn’t, he bought them! As for his life with the ladies, he was no worse than he should have been, and always, it was business before pleasure. Capable—and care ful—the trained nurse administers our comfort. If there is pain, she gives a tablet to relieve it. That tablet is Bayer Aspirin. Experi- ence has taught her it is quickest. The doctor has told her it’s quite harmless. it is safe to use in everyday life, any time you have an ache or pain. Take Bayer Aspirin at the first sign of a headache, cold, neuralgia, etc. Don't Wait until the suffering has become severe. Be sure, though, to get Bayer. There is only one genuine Aspirin. COASPIRIN Awrta te the trade mark of Bayer Manufacture o€ Menoaceticacicester ot Salicylicacia = ys 37 Ling The Richardson 28’ Day Cruisabout tahes minutes, that were formerly: hours; to'carcy ‘you w and Eom your lavecte lalieg grounds where the elusive big onda lieu wait for theie favorite baie Aad wih ‘all Lisdi of speed, coastdastag’ her power, she's ex- tremely able and roomy. The cabin houses toilet and lockers; je cockpit is 15 feet long and 8 feet wide, giving plenty of “elbow” room to cast of to land the gamiest {als thet ever rook the hook. But—let us tell you more abour the {ise poiats'ol this woadesfal boat by. sending you the Dey Crutsabout folder, Te's yours for the asking. RICHARDSON BOAT COMPANY, Inc. 390 Sweeney Street North Tonawanda, N. Y. Display Rooms in all Principal Cities! Richardson Day (‘ruisabout— His mistresses were merely the frosting. The cake was France. eee Rome Haut, by Walter D. Edmonds (Little, Brown), aims to be an epic of the Erie Canal, but doesn’t quite reach such proportions. All it needs is a theme song to be the big costume talkie of the year. Can’t you just hear the hero singing, sad Erie, Leary, ia weary, ac .sesees-T love you!” Not as bad as that, of course, but very near. Which is just a little cruel, I admit, but it can’t be helped. For while really literary critics may find it excellent, your reporter is forced to notice a decided resemblance to “The Motor Boys on the Erie Canal,” or equivalent. For the benefit of Walter Edmonds, I don’t think it is entirely his fault, and T look forward with interest to his next work. He graduated from Harvard only two years ago, and he has had many stories accepted by Scribner’s The At- lantic Monthly, The Dial and McCall's. In detail, Rome Havt is undoubtedly authentic, The author was born on a branch of the Erie, and has spent much (Continued on page 38) The strait and narrow path is one of the few roads today which is safe for | pedestrians—Everybody’s Weekly. Europe byMotor Write for. booklet F~ aE / FrANco-BELGiQue Tours Co..dne. S51 FIFTH AVENUE le NEW YORK CITY * > comicbooks.com