Life, 1929-02-15 · page 37 of 44
Life — February 15, 1929 — page 37: what you’re looking at
What you’re looking at
This page contains several brief satirical items typical of Life's humor section: **The Lantern Operator cartoon** jokes about the frustration of operating projection equipment during lectures. The operator and lecturer have developed a crude "signal system" using floor knocks to communicate—one knock means advance slides, two means go backward, three means "What are you at, you idiot?"—mocking the primitive technology and poor coordination of early cinema presentations. **Other brief jokes** mock contemporary issues: a baby who must earn money through cute sayings to afford shoes (reflecting Depression-era economic hardship); a 107-year-old Navajo chief seeing his first film and dismissing a Western battle scene as "heap much bunk" because "white man no whip Indians" (satirizing both stereotypical Native American speech and Hollywood's inaccurate depictions); and references to Prohibition-era bootlegged beer and flappers. The page is primarily **advertising** for Kermath boat motors, occupying substantial space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lantern Operator (before the lecture): And what about signals? Lecturer: The same as with most operators. If 1 knock on the floor once it means “Next again the other way up’ are you at, you idiot?” —Punch (by permission). slide”; if I knock twice it means “Put it three times it means “Wh: 35 Inrant: “Baby wants a new pair of shoes.” Morner: “Oh, baby does, does she? Well, baby’d better come across with some bright sayings that'll sell, or baby'll go barefoot.” —College Humor. In a Pinch use ALLEN’S FOOT=EASE Although he’s 107 years old, Lone Wolf, ja chief of the Navajo Indians, recently saw his first moving picture show at Prescott, Ariz. The film depicted an early | Western scene in which white settlers and | Indian braves mixed it freely. “Heap much bunk,” Lone Wolf grunted after the show. “White man no whip Indians.”—Boston Globe. rd of ocean st IN TWO SENSES and if I knock |J- W. osserves—“The modern woman is showing the world the stuff she’s made of."—Boston Transcript. Lire_is published every Friday, simultaneously in the United States, Great Britain, Canada and British’ Possessions. Title registered in U. S. Patent Office. . . _ The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter E, C.. England. The foreign ‘trade supplied from Live's fice, Rolls House, Breams Buildings, London, E. C. butions will be'returned unless accompanied by stamped and addressed envelope, Lire does not hold itself responsible for the !oss or non-return of unsolicited contributions, Notice of change of address should reach this office two weeks prior to the date of issue to affected. All communications shoul. addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). The difference between bootlegged beer in the States and the stuff Rip Van Winkle drank seems to be that Rip woke up.—Everybody's Weekly. Inate Emptoyer: Good heavens! Wherever did you learn to add? New Orrice Boy: I was a caddy, sir. —Everybody’s Weekly. The Kermath 200—The Master Motor Here is the supreme accomplishment not only of Kermath but, we believe, of the entire industry. This valve-in:the-head design comes in two models —one for medium duty work in cruisers up to 65 and 70 ft. and one for high speed use in runabouts, small cruisers and express cruises If your boat is the type to which the Kermath 200 belongs, you will never be satisfied with any- thing else. Send at once for the new catalog. It describes the outstanding features of this Master Motor. KERMATH MANUFACTURING COMPANY 5870 Commonwealth Ave., Detroit, Mich. 90 King St. W., Toronto, Ontario. “A KERMATH ALWAYS RUNS” $135 to $2300 New York Show Rooms—Sth Ave. and 15th St. comicbooks.com