Life, 1929-02-08 · page 42 of 44
Life — February 8, 1929 — page 42: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Kolster brand radios by using a clever comparative marketing strategy. The ad argues that prestigious products need no elaborate explanation. Just as car owners simply say "I own a [luxury car brand]" without details, radio owners say "We have a Kolster"—implying the brand name alone conveys quality. The text emphasizes that Kolster's reputation for "engineering experience and extraordinary care" is so established that no further description is necessary. The illustration shows a stylized figure in period winter clothing, suggesting affluence and modernity. The Model K20 radio shown below features a wood cabinet and dial typical of late 1920s design. This reflects pre-Depression advertising strategies emphasizing brand prestige and the growing consumer culture around new home technologies like radios.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enjoy the Kolster Program every Wednesday evening at 10 p. m. Eastern Standard Time over the nationwide Columbia Chain. I deseribing the merits of the car they drive some owners must go into details of speed,comfort,appear- ance, ete. ( Others de= scribe everything by simply saying, “I own 2eeee”. Not another word is necessary. @ And so with radio sets. ( The family own- ing a Kolster simply says, ‘‘We havea Kolster.” This tells all. @ Great engineering experience and extra- ordinary care in manu- facture have set the remark going everye where, “Kolster is a@ fine set.” €@ See your dealer today... Model K20.. 8135 A G-tube table model; ridge walnut cabinet, eingle control, illaminated dial, for A. C. electric operation with Model K6 Kolster synchronous type reproducer, Price, less tubes and reproducer, $135. Reproducer, $35. Copynght by Kolster Redio Corporsticn, Newark, N. J., 1929 comicbooks.com