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Life, 1929-02-08 · page 40 of 44

Life — February 8, 1929 — page 40: what you’re looking at

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Life — February 8, 1929 — page 40: Life, 1929-02-08

What you’re looking at

This page contains **advertising and book reviews** rather than political satire. **The Main Cartoon** (upper left) depicts a family squabble over orange juice—parents and children all wanting quantities of it. It's a humorous domestic scene introducing the **Sunkist Jr. electric juicer**, a new kitchen appliance. The joke relies on the absurd family competition for juice and the newfound ease of producing it in bulk. **The Advertisement** promotes the electric juice squeezer, claiming orange juice prevents "Acidosis" (a health concern of the era) and suggesting families should consume a gallon daily. The ad plays on parents' anxieties about children's health while marketing labor-saving technology. **The Book Reviews** discuss Isadora Duncan's autobiography and related works about the famous dancer, referencing her controversial tour of America and conflicts with Boston's "righteous Puritans." The page reflects 1920s American consumer culture: new electrical appliances marketed through family-centered humor, health pseudoscience, and celebrity gossip about the bohemian dancer Duncan.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—"Hey, mom, can Mary and I have some orange juice?” FATHER—"And Bill and I just had « hard game of golf end would like about a quart of orange jue.” MOTHER —"Well, I'd be sunk by this sudden rush of bust ness if we didn’t have 6 Sunkist Jr, in the kitchen.” "THOSE who have ever needed any excuse for drinking a lot (of orange juice) are now doubly supplied by the discovery by scientists that orange juice defeats Acidosis, and in the recent introduc- tion of the electric home squeezer . . . Sunkist Jr. We are told . . . and are telling you . . . that everybody ought to drink at least three glasses of orange juice a day and that a gallon can do you no harm. In short, the average family ought to con- sume a lot of orange juice per diem... what with thirsty children running in from play and thirsty adults running in to play. There was once some drudgery in drinking quantities (of orange juice) when squeezing was by arm and hand, but now Sunkist Jr. extracts the juice from a half orange with one swift whiz. A quart is a mere matter of moments. After the squeeze, clean two simple aluminum parts by, holding them faucet. 14s Sunkist Jr. 1 is strong, Sdlveredto sturdy, Toon oot good looking, 10 inches high, weighs 6 Ibs. and is only $14.95. The coupon below will revo lutionize orange J uice squeezing Am 2 a your house. es Electric JuMIOr Le (Mail to distribution office nearest your home) California Frutt Growers Exchange. © New York City, Div. 2402. 204 Franklin Street G Chicago, Ill, Div. 2402, 960 North Franklin Street © Los Angeles, Cal., Div. 2402, Bor 530, Station “C™ My dealer cannot supply me. Money order for $14.95 eoticucd 107 cue Baskin dusiot Homme Electr Jules - tractor, mail prepaid, Canada, $19.95. Name. Btreet. Chty. The New Books 3 Donato Friepe, of Covici, y Friede, was kind enough to show me the advance sheets j of the forthcoming Isapora Githens Duncan’s Russtan bars, and I found this book by Irma Duncan and Allan Ross MacDougall a fitting continu- ation of Duncan’s My Life. That born dancer, and born rebel, is to have many a book written about her. Just as everyone who ever attended a per- formance of the Duncan dancers was able to set up shop as a “pupil” of Isadora Duncan, so everyone who knew her is writing a book about her. Isapora Duncan’s Russstan Days bridges the gap between the Duncan’s trip to Russia, her marriage to Essenine, and her tragic end. It is the logical se- quel to her autobiography, written by her adopted daughter and her secretary. The Duncan, as she was known in Russia, was a woman of tremendous sin- cerity, and but little sense of humor. She offered herself to Russia to found a school of the dance because she believed in youth, because she wanted to teach youth the joy of living. In high hopes, she de- parted for Russia, expecting to find a true Commune. She found, instead, a wretched existence, working without pay, without even enough food. To raise money for her school, and to feed her little Russians, she undertook a tour of America. You will remember that unfortunate experience, how she was hounded from city to city, how the righteous Puritans of Boston rose against her, and drove her into exile again. “Her destiny ran on a double loom. On one frame was woven the fabric of her art life, richly-colored, nobly and con. sistently fashioned, with divine simplicity and beauty in the pattern; on the other frame ran her private life, a stuff as rich in color as the first, but with snarls in the warp and woof, and a design that was seldom symmetrical or complete...” Thus do her biographers preface their work, And how true. Never was a woman so happy in the theory of life, or so un- happy in its practice. Her affair with the young Russian poet, Essenine, brought her nothing but sadness. Always the poet, that young man had the decency to kill him- self in the same hotel room in which their marriage was inaugurated. eee Tue Treasure House or Martin Hews (Little, Brown), by E. Philips Oppenheim, is one of the best stories by that prolific author. It has terrific pace, marvelous in- add CHEYENNE: MOUNTAIN VEN in midwinter balmy weather prevails in the lee of majestic Cheyenne Mountain—at Broad- moor. A remarkable highway (open every day last year) zigzags tO the top, where the view rivals that from neighboring Pikes Peak, accessible only in summer. At the quaint summit inn you can have delicious food and sleep in luxury, to see the spectacular glories of sunrise. Throughout the year The Broadmoor—a truly fixe hotel—offers horses, motors, fasci- nating golf, swim- ming, greenhouses, dancing—and metro- polican service that will satisfy the most fastidious taste. ; ~~. Reservations direa, or at: "The Ritz, New York; 23, et, London; Castiglione, Paris. comicbooks.com