Life, 1929-02-08 · page 35 of 44
Life — February 8, 1929 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page luxury automobile advertisement, not editorial content. The page advertises Fleetwood-bodied Cadillac and LaSalle automobiles as the pinnacle of personalized, exclusive motorcar craftsmanship. The ornate illustration at top depicts an elaborate, richly-appointed carriage, emphasizing luxury and prestige. The ad's message targets wealthy buyers by comparing custom car design to hiring an architect or interior decorator for one's home—positioning Fleetwood as offering bespoke, individualized automobiles for the discerning elite. This reflects 1920s-30s marketing: General Motors (then acquiring Fleetwood Body Corporation) positioned these vehicles as handcrafted luxury goods for the ultra-wealthy, offering twenty-two exclusive models. The ad emphasizes mastercraft, personal taste, and exclusivity—selling not transportation but status and distinction to affluent clientele.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FLEETWOODS | ~The Ultimate in_frswsiour Cachoaft —=| Nowhere in all the world will you find expressed in motor cars the dis- tinction, individuality and prestige so inseparably associated with the new Fleelwoods. § These supreme examples of the coachcrafters’ art are offered for that clientele which seeks in a motor car the precise interpretation of its own personal tastes and preference in body styles, color, trim, upholstery and appointments. § That the exacting motor car buyer might counsel with professional coachwork designers just ashe counsels with his architect and interior decorator in the construc- lion and embellishment of his home—General Motors acquired not only the plant and properties of the Fleetwood Body Corporation but the highly specialized services of those Fleetwood master craftsmen who have devoted long years to fashioning coachwork of surpassing excellence. The twenly-two exclusive and exquisite Fleetwood models can be had only on Cadillacs LaSalle chassis. Many of these models are on display in Cadillac-La Salle show- rooms of the larger cities throughout the country; the Cadillac-La Salle Salon, Palm Beach, Florida; and at our own Salon and Studios, 10 East 57th Street, New York City. FLEETWOOD BODY CORPORATION UNIT OF FISHER BODY CORPORATION + DIVISION OF GENERAL MOTORS comicbooks.com