Life, 1929-02-08 · page 29 of 44
Life — February 8, 1929 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early automotive era (appears to be 1920s-1930s based on styling and price points). The page advertises the new Chrysler Imperial sedan, presenting it as "the highest expression of Chrysler accomplishment" in engineering and design. The ad uses marketing language emphasizing luxury, craftsmanship, and performance—describing the car as "richly groomed" and featuring "restrained good taste." The illustration shows a side profile of a substantial, formal sedan with multiple passenger windows and prominent whitewall tires, typical of era luxury vehicles. **For modern readers:** This represents Depression-era aspirational marketing aimed at affluent consumers, using florid language to justify premium pricing ($2,675-$3,475—substantial sums in that period). The Imperial competed with Packard and Lincoln in the luxury segment. This is automotive advertising as historical document, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
77, rN nis ny ed ths with Case csed by t bow Ber Jack VSS 1- XQ e THE NEW CHRYSLER IMP E RIAL {PERIAL eee New Imperial 7-passenger Sedan, illustrated, Also avilable in 5 passenger Sedan, Sedan Limousine, Town Sedan, Roadster and other custombuilt body models The H. ighest Expression of Chrysler Accomplishment The acceptance of the newly ~ introduced Chrysler Imperial is only the logical and inevitable result of the appreciation that it is the highest expression to date of Chrysler ac- complishment in engineering, performance and equipment. .. .4 It conveys at first glance a correct conception of what it is and what it will do—impressing you immediately with its imposing proportions and consequent luxury and carrying the promise of road ease and restfulness which cars of lesser specifi- cations cannot be expected to provide... G The new Imperial is very beautiful—a rich- ly groomed car in every sense of the word— designed, fitted and finished with restrained good taste and quietly effective in every large or small detail of its environment. CHRYSLER IMPERIAL PRICES—Rosdster, $2675; Standard Coupe, $2895; Town Sedan, $2975; 5-passenger Sedan, $2975; Convertible Coupe, $2995: 7-passenger Sedan, $3095; 7-passenger Pharton, $3095; Sedan- Limousine, $3475. All prices f. 0. b. Detroit. comicbooks.com