Life — December 14, 1928 — page 23: what you’re looking at

What you’re looking at

This is a vintage advertisement promoting travel by boat (visible at bottom) as superior to other winter transportation methods. The ad contrasts activities shown on the left—people in cold weather playing Eskimo games and activities like sledding on goloshes (rubber boots)—with a "better way" to travel represented by a steamship at the bottom. The humor relies on the impracticality of the left-side activities: you *can* put on galoshes and play "Eskimo" games in harsh conditions, but it's uncomfortable and inefficient. The advertisement argues that steamship travel offers comfort and ease as an alternative, likely targeting readers considering winter travel options. The dated reference to "Eskimo" reflects early-20th-century terminology and cultural attitudes no longer considered appropriate.