Life, 1928-12-07 · page 60 of 64
Life — December 7, 1928 — page 60: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement** for Florida tangerines as a Christmas fruit, placed by the Florida Citrus Growers' Clearing House Association. The page uses marketing language to associate tangerines with holiday tradition and festive cheer, emphasizing their bright color, easy-to-peel skin, and juicy interior. It includes two images: an ornate basket of tangerines at top, and a single peeled fruit below, to showcase the product's appeal. The only "message" is commercial: buy Florida tangerines specifically (the ad notes they "thrive best in Florida") during the Christmas season. This represents early 20th-century advertising strategy—linking products to holidays and emotions rather than relying on practical product information alone. There is no satire or political content present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE TANGERINE ushers in Christmas! Sar S SOON as you see shining pyramids of brightly gay ee { tangerines in fruiterers’ windows, you get your first AMS feel of approaching Christmas. This lordly fruit is fitted by inner temperament to belong to the Christmas tradition of festive good cheer. Its spanking colorfulness fits right in with glowing holiday spirits. The handsome coat is thin and free of the fruit, and inside, the sections are plump, juicy and piquantly delicate in flavor. The tangerine, like other members of the citrus family, thrives best in Florida, and is bought most wisely by specifying, “Florida Tangerines” FLORIDA CITRUS GROWERS’ CLEARING HOUSE ASSOCIATION florida eq Tangerines comicbooks.com