Life, 1928-12-07 · page 54 of 64
Life — December 7, 1928 — page 54: what you’re looking at
What you’re looking at
This is a **title page and gift subscription advertisement**, not a cartoon. The page promotes *Life* magazine as a humor publication suitable for families, emphasizing its "Christmas spirit" and promising "bigger and better pictures by the best artists" and contributions from "foremost humorists in America." The advertisement below pitches gift subscriptions as an ideal Christmas present—subscribers receive 52 "Merry Christmas" messages yearly. The clever tagline "LIFE for a friend is a friend for life" plays on the magazine's name. Pricing is listed: $5.00 for one year domestically, with Canadian and foreign rates slightly higher. The dotted coupon sections allow readers to purchase subscriptions for multiple recipients, making it convenient holiday gift-giving by mail—a marketing strategy common in early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE is published in a holiday state of mind for families with a sense of humor. LIFE tries to be funny without being vulgar, witty without being smart-aleck, and observant without being dull. Every issue has some of that gaiety, good humor, and friendliness which we call the Christmas spir- it. LIFE in the coming year is going to be as full of plums as a Christmas pudding— bigger and better pictures by the best artists; articles and verse by the foremost humorists in America. Christmas comes every Friday for those who subscribe for LIFE. cs Aoantmo z= arms Jal an? ee — in - 1 the ee ecceoee 0000 0 00 00 ccccoccen coccccoce 2c erececccoccece For your friends in the city or the country, for the boy or girl away from home, LIFE is a gift that says “Merry Christmas” fifty-two times a year, All you do is fill in the coupons and write a check or a money order. On Christmas Day, they receive a Christmas Card, ap- propriately designed, telling them that a gift subscription has been en- tered in your name. Remember that LIFE for a friend is a friend for life. Obey that generous impulse— One Year, $5.00 Canadian, $5.80 Foreign, | $6.60 I enclose $ for Send Lire for one year to: subscriptions to LIFE to be sent in my name. COP Ce eee deeerd SHee er oeeeree® YYTELE TRI (664) Becececrececevcscccces cose comicbooks.com