Life, 1928-12-07 · page 50 of 64
Life — December 7, 1928 — page 50: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment content**, not political satire. It showcases Christmas gift suggestions circa 1928. The main advertisements include: - A **lamp-o-lighter** (electric cigarette/cigar lighter), marketed as a modern convenience item - An **accordion with music rolls** for home entertainment - **Martini & Rossi vermouth** for cocktails (notably "non-alcoholic," likely during Prohibition) - **Christmas Seals** from tuberculosis associations (a genuine charitable campaign) The right column contains book and music reviews recommending seasonal purchases. **Historical context for modern readers**: This reflects 1920s consumer culture—electrified homes, commercial entertainment, and cocktail sophistication. The "non-alcoholic vermouth" is notable given Prohibition (1920-1933); alcohol was technically illegal but vermouth was marketed creatively. The tuberculosis seal campaign represents pre-antibiotic medicine when TB was a major public health concern. There is no political cartoon or satire visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Something New in Christmas Gifts TUE. very, newest clectric cigarette, cigar and pipe lighter for the home. Smart looking, colorful, ingenious— combines a lamp switch and lighter in one. Operates w ther lamp is on duty or not. Instantly installed —screws in order. Offers the delightful socket like a bulb. Won't fic’ out of ittle touch of color which leading decorators sug- gest for the modern room. Inexpensive. geld Cord ighter in black, red, blue, green, gold, ete. at smart shops everywhere— or write The Masical Sensation ACCORDEON Played by Music Rolls knowledge cf a jotes you play in a few minutes, ik ¥ songs and dance study or practice." N cal Entertainers: oxdels. Sting ‘eireaiar ytd : TREASURE SALES. COMPANY, First during ee) 1690 BOSTON ROAD. NEW YO No. Cocktail First in thirst. Use adash of sunshine, a ripple of merri- ment, on halt Martini & Rossi Vermouth, one-half your second favorite in- gredient, plenty of ice— shake well, add an olive. No. 1 Hippity Hop yle, use one-third grape- fruit juice, one-third pine- apple juice, one-third Martini & Rossi Vermouth, aclove—ice, shaker, cherry. Free Bridge Pad and Ver- mouth Cocktail Recipes sent on request. Write W. A. Taylor & Co. 94H Pine St, | New York City MARTINI & ROSSI NON ALCOHOLIC ermouth Doing Good in the Modern Manner BUY CHRISTMAS SEALS ‘The National, State, and Local Tuberculosis Associations of the United States Confidential Guide (Continued from page 48) Show Girl, by J. P. McEvoy. Simon & Schuster e big song-and-dance epic of 1928 A god burlesque of Broadway, Swell. id Jerome; or, The Latitude of Love, by Mau, Bedel. Vikine—Once. before, we said’ then Ierary lingerie: light, intimate, and {ull of what et lam to eat the apple. Ought to mak mobs happy Christmas Eve. " © somebody Swan Song, by John Galsworthy. Scribner’ Those to whom you gave “The Silver Spoon" laa Christmas will be delighted to get this. Giant Killer, by Elmer Davis. John D story of David: who was always clever enowsh tome someone else to kill his giants for him, is not a good book for your Fundamentalist Aunt, = Perry Githens, Song and Dance Sheet Music My Suppressed Desire. Feist—The Prewdian is. uence on a couple of Chicago songwriters inspired this frank refrain. Tl Get By (As Long as I Have You). Berlix— Rhythmic fox-trot optimism, destined for popularity via the dance floors. That's How I Feel About You, Sweetheart. De. Sylra-Brown-Henderson—The current cycle of Tis Pan Alley optimism produces another fox-trot glons- cation about one more “sweetheart”; also popularly appealing. Farewell. Harms—Just for a change of pace, here's a sentimental ballad. There's always some. thing touching about songs of parting. at least as far as touching the b. r. (bank-roll) is concerned; they give up sweetly for songs of sweet sorrow at the mune counters. A Lonesome Boy's Rosary. Feist—Good old heart stuff—a “mother” song. Can't top mammy asa royalty getter, provided the song has some m This one has: a strong lyric, an appealing melody and one of those L. Wolfe Gilbert “pome” specials which the women “singles” in the varieties dote on as aa excuse for dramatic histrionics in between. Records My Treasure and Wedding of the Winds, Brass wick 1$721—Two very popular concert waltzes ar delightfully performed by the Municipal Band, ing for an especially appealing couplet. Silent Night, Holy Night and Christmas Melodies, Columbia so0g8—For seasonal consump Parl Whiteman’s interpretations of these, sacre: —the side comprises “Noel” and Fideles"—lend new charm to the hy: instrumental recordings are on a 12-inch Moment Musical and Marche Militaire, Eéison $2349—Barth’s piano duct interpretations ‘of thee Schubert compositions are skilfully arrang pertly performed. Margery Todd is tea Barth for the “Moment Musical” duet; Howell and Barth are the four hands in the other. Angela Mia and I Can't Give You Ansthi Love, Columbia 1s90—In the nocturnal playgro: where Harold Leonard has held forth, his manship or artistry time and again has t raucous and bibulous convivialists and less ost tious couvert charges alike, chiefly because o fecling string interpretation of the dition, of the moment. His coupling of the “Street Angel” theme song and the “Black Birds” hit ideally demonstrates the fiddler's distinctive virtuosity. Paradise and Grieving, Brunswick 4061—Vool fans will fancy Eddy Thomas’ and Harold (""Scrappy”) Lambert's respective renditions. “Paradise” is the fetching waltz theme of the “ Wedding March flicker. Lambert, sans his partner (they're called the Smith Brothers of the Radio), is equally “serious th an appealing ballad. Abel Green. INVENTORY “Wat is it that comes out of the mouths of babes?” asked the teacher. “I know, teacher,” cried a bright litte boy named Eddie Cantor, for he was gagging even then. “Out of the mouths of babes comes hair-pins, button hooks, ppa’s watch chain and Elk’s tooth, shoe orns, nail files, safety pins (open), mom ma’s engagement ring and soap.” Mr. Cantor later grew up to be father himself. comicbooks.com