Life, 1928-12-07 · page 40 of 64
Life — December 7, 1928 — page 40: what you’re looking at
What you’re looking at
This page combines railroad and product advertising with satirical humor pieces typical of Life magazine's format. The main content includes: 1. **Santa Fe Railroad ad**: Promotes their train services to California, emphasizing luxury and frequency of service (six transcontinentals daily). References the famous Fred Harvey dining establishments. 2. **"On Giving a Bird a Bath"**: A humorous advice column (by Chet Johnson) that satirizes overly-serious parenting advice of the era. It mock-seriously proposes absurd solutions (bird bathing suits, heart-to-heart talks) before advocating forceful dominance—a joke about the tough-love child-rearing philosophy some promoted. The humor lies in treating a pet bird's bath resistance as a character flaw requiring "breaking." 3. **"Discords in the News"**: Brief satirical items noting amusing contradictions—a cinema inventor who dislikes movies, a police dog who attacks the cop but ignores robbers, and Irish banknotes featuring an American woman. 4. **Pocket Ben watch ad**: Standard product advertising claiming reliability and masculine appeal. The page is primarily advertising-driven but uses satirical commentary to engage readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIUFeE Santa Foal the way’ you always hear of some prominent person arriv- ing or leaving on the Santa Fe. They know, appreciate and demand the best train, the best food, the best service when they travel. That is why © they take the Santa Fe. It’s the short route—it’s the pleasant route—through the sunny Southwest—to the outdoor playgrounds of the Pacific. You have a whole tribe of Santa Fe trains to choose from —six transcontinentals daily! The Chief, two California Limiteds, the Navajo, the Missionary, and the Scout. These trains offer different speeds—different types of service—different fares. You can choose just the one you want. Some stop at the famous Fred Harvey hotel dining sta- tions for meals—the others carry Fred Harvey dining cars. Finest and fastest of all is the Chief—extra fine—extra fast—extra fare! . J. Black, Pass. Traf. Mur. Santa Fe System Lines. 915 Railway Exchange, Chicago m interested in winter trip to California. Please send detailed information and descriptive folders On Giving a Bird a Bath (Continued from page 50) A. Placing heavy chintz curtains around the cage so the bird has complete privacy; B. Giving the bird a bathing suit that (i) is not too abbreviated and yet (i1) affords complete freedom of legs and wings, or C. Putting one arm across _birdie’s shoulder, comfortingly and reassuringly, { and having a good heart-to-heart talk with jher (or it) on how lovely Nature really s when you stop to think about it. If the bird still balks on its bath, it will be solely because of Reason No. 3} —general orneriness. | Stubbornness, unreasonable independ- ence and the desire to be smart-alecky are | traits too common in modern young y birds. The sooner these traits are | eliminated, or curbed, the better it will | | be for the bird and the home in which it lives. No family that is dominated by a bullying bird can be captain of its soul. If your bird is in this category, its will must be broken NOW! Waste no time. Mince no words. Give the bird just one chance: “Are you gonna hop into that tub, or shall T throw you in?” If birdie doesn’t hop, take off your | coat, roll up your sleeves and start hos- | ulities. Dive into the cage after the bird, hurl your arms around its waist and over- power it. If the bird fights back, grab anything in’ sight—a chair, table or sledgehammer—and defend yourself. But s O IT THAT THE BIRD TAKES | | ITS BATH! \ You will have but one battle. After that the bird will cheerfully dive into its tub whenever you thrust it into the cage. Chet Johnson. | DISCORDS IN THE NEWS THE Newspapers tell us— That Louis Lumiére, Paris, inventor of the cinematograph, cordially dislikes movies. That Fritz, police dog of Mrs. Fricke, Chicago, allowed robbers to cart off $1,000 worth of valuables without molestation, but bit the policeman who came to in- vestigate the crime. That of the forty-three leading Ameri- can photographers now exhibiting their work in a London salon, seventeen are Japanese. That the “typical Irish colleen” pic- tured on the new banknotes of the Irish | Free State is an American, Mrs. John} | Lavery. | W.E. F, Tue Curistaas Savings Club | must be a wonderful comfort to fellows who are blackballed by the National | Geographic Society. { | HERE, in one word you have the real reason why Pocket Ben is in high favor with millionsof men. Right —on time! A thoroughly dependable, precision- built timepiece. Neatly designed. Handsomely finished. Attractive and trustworthy. For that boy of yours— Pocket Ben is just the gift for Christmas. Boys like what men like. Built by the makers of Big Ben and other Westclox WESTERN CLOCK COMPANY La Salle, Illinois New Auto Clock Good looking — convenient— reliable. Quickly attached to dash or above windshield of anycar. comicbooks.com