Life, 1928-11-30 · page 40 of 52
Life — November 30, 1928 — page 40: what you’re looking at
What you’re looking at
This page contains **advertising and poetry**, not political cartoons. **Left side:** A Douglass lighter and watchcase advertisement targeting holiday gift-givers, emphasizing luxury materials (sterling silver, gold, enameled designs) and mechanical quality. **Right side:** A humorous poem titled "Ballad of Xmas Expectations" by C. Wiles Hallock satirizes the banality of Christmas gift-giving—listing predictable presents (pajamas, handkerchiefs, slippers, cigars) while the narrator wonders what his romantic interest ("Heart of My Heart") will send. The poem mocks how the custom has become formulaic and impersonal. **Below:** An editorial titled "Go to the Polls!" urges 1928 voters to research candidates independently, avoid regional prejudice, and exercise voting rights—framed as a civic duty comparable to selecting "the 1928 All-America eleven" (a sports reference). The tone suggests concerns about voter apathy and misinformation. The page reflects 1920s consumer culture, romantic sentiment, and democratic participation rhetoric.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Steichen ave On holiday counters now € NEW-c ave ‘Sep DOUGLASSES | epi In precious new cases of sterling, of yellow and green gold, 14K filled and turned by Wadsworth, genius among watchcase makers! In enamelled cases, some inlaid, others entirely enamelled—all in brilliant modern designs. In fabu- lous leathers, multi-colored. Douglass Lighters! Matching in their new mechani- cal perfection the charm and beauty of the new . cases. Automatic, sturdy with the strength of crafts- manship—lighters to be cherished through many passing seasons. Douglasses are variously priced trom $3.50 to $1,000, according to the cases. DOUGLASS Ballade of Xmas Xpectations SometHinc “improving” from Aunt Ap. nette— Byron’s poems, perhaps, or Poe's; Uncle De Witt "Il send smokes, I bet, Cousin Ula, selected prose Silk pajamas_from Sister Rose, Cuff-links and mufilers and ties, no end: Belts, and braces with silken bows...” Wonder what Heart of My Heart will send? Brother will give me a shaving set (Tubes of lather and fragrant caus); Handkerchiefs sprinkled with violet Girl-friend Gladys each year bestows; Things with ribbons and furbelows— Gadgets a man can’t comprehend— Meant to banish a bachelor’s woes... Wonder what Heart of My Heart will send? Candy, tobacco and something wet— “Season's Greetings” from friends and foes— Trays for the ash of my cigarette— Gloves and garters and black silk hose— Bedroom-slippers that pinch the toes— Book-ends from some forgotten friend— One more record of “Two Black Crows.”.... Wonder what Heart of My Heart will send? L’Exvot Prince, this custom of Christmas grows More banal as the years extend; Still, I'm thrilled—and don’t care who Wonder what Heart of My Heart will send? C. Wiles Hallock. Go to the Polls! Go to the polls! The people must de- cide, Don’t let a few unscrupulous men decide this question! Study it up your- self. Read the newspapers! See the can- didates in person if you possibly can. Don’t let narrow stctionalism war} your judgment. Be nationally minded. Remember that the will of the entire people must decide. In the old days it was so, but now democracy is being abused by the efforts of a few unprincipled cor- respondents. You can’t afford to stay at home. Don’t succumb to blind prejudice against foreign names. Remember—we are all Americans now. Remember that California must be considered as well as Maine. Don’t sell your vote. Remember— it is the duty of every intelligent man and woman in the United States to decide fearlessly and honestly who shall com- prise the 1928 All-America eleven. Go to the polls! P.C. vesr the trigger, theres your tight / Somertuine we all need for Christ THE DOUGLASS ©O., WATERBURY, CONN.; SAN FRANCISCO; A. W. W. KYLE ©0., MONTREAL mas is the unbreakable father. LIFE: Published Weekly by Life Publishing Com ;, $98 Madison Ave., New York, N.Y. Sul ion, $5.00. Vol. 92, No. 2405, Deo. 7, 1923. Ent'd as 2nd Class Matter, June 8, 1853, New York Post Ofee, usder act of Mareh 3, 1879. Pristed in U, 8. A. Eni'd as 20d Cl (Ofice Dept, Cansda, Copyright 1925, Life Pub. Co. in U. 8, England sad Beiish comicbooks.com