Life, 1928-11-30 · page 4 of 52
Life — November 30, 1928 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising copy**, not satire or political commentary. The page promotes the Mimeograph machine, manufactured by A.B. Dick Company of Chicago. The advertisement emphasizes the machine's speed and economy for small-scale printing operations. The ornate framing and the photograph of the device itself suggest this ran in Life magazine (likely early 20th century based on styling). The ad targets business users needing quick document duplication—letters, bulletins, charts—without expensive professional printing. The headline "Rarin' to Go" uses colloquial language to suggest immediacy and efficiency. The appeal is economic: fast turnaround at low cost, requiring no specialized training. This reflects the machine's genuine appeal to offices and small businesses of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RARIN’ TO GO At the drop of the lever the Mimeograph is off— ready for instant service. No important time is wasted in expensive preparation. Simply typewrite the form letter, bulletin, brief, or trace the design, chart, map on the stencil sheet, and presto—hundreds or thousands of exact duplicates will rush from the whirl- ing cylinder. From conception to completion is only a matter of minutes. The quickest way to get printing done. And the least expensive. No specially trained help needed for its operation. It is private printing— easily done under immediate and personal supervision. It is one of the world’s great economists. And speed is its raison d’etre. Get interesting particulars from A. B. Dick Company, Chicago—or from branches in principal cities. MIMEOGRAPH comicbooks.com