Life — November 30, 1928 — page 2: what you’re looking at

What you’re looking at

# Lucky Strike Cigarette Advertisement This is a **cigarette advertisement, not satire**—a Lucky Strike endorsement featuring actress Gertrude Lawrence, a popular musical comedy star of the era. The ad claims Lucky Strike cigarettes are "toasted," which allegedly removes throat-irritating elements while maturing the tobacco. Lawrence endorses the product with a quote: "Lucky Strike quiets my nerves and does not affect my voice." The tagline promises "No Throat Irritation—No Cough." **Context for modern readers:** This represents early tobacco marketing before health dangers were widely acknowledged or regulated. Celebrities were routinely paid to endorse cigarettes with dubious health claims. Such advertisements would be illegal today under modern advertising standards and tobacco regulations.