Life, 1928-11-23 · page 27 of 36
Life — November 23, 1928 — page 27: what you’re looking at
What you’re looking at
This page contains two distinct elements: a humorous poem and a beauty product advertisement. **The Poem "A Later Development":** The satirical verse critiques how cinema has homogenized world culture—tourists now dress identically everywhere. But the poet suggests an ironic "silver lining": if movies have taught everyone the same fashions, perhaps they'll also adopt movie characters' *behaviors*. The joke escalates absurdly—people might leap from trains unharmed, hurl custard pies, or drop from parachutes, mimicking silent-film stunts by Douglas Fairbanks and Charlie Chaplin. This creates dark comedy about cinema's pervasive influence on real-world behavior and the potential dangers of imitating fictional heroics. **The Advertisement:** Most of the page promotes Fougère Royale After-Shaving Lotion and Shaving Cream, targeting men. The ad claims the lotion removes ten years from one's appearance in seconds, reducing wrinkles and fatigue lines. It emphasizes the product as a quick alternative to visiting a barber. The advertisement includes a mail-in coupon for free samples.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A LATER DEVELOPMENT ch journalist complains that the world s jow too dull to make foreign travel interestin because cinema has taught the people of all Pentnes to wear the same kind of clothes.) Ber wait until the process spreads; Oh, bile your time, my boy! The ¢ t the tourist dreads May turn to greater joy. The very movies may, I mean, Turn out to be your savior— Folk the their costume from the screen? Well, why not their behavior? (A Fi In course of time they may acquire The movie hero's knack Of dangling from a trembling wire Across a railway track; Or learn to treat a lofty wall Like Fairbanks with derision, Or hurl a custard pie with all A Chaplin's deft. precision, people leap, unharmed, from trains t speed on express routes, Or ide on wings of aeroplanes, Or drop in parachutes, tad cars without a. spill raitie tracks or gravel, There should be entertainment still fern tours and travel, —Lucio, in The Manchester Guardian. ff the South American republics w where it can buy a battleship. any drug store, we'd say. —New York Evening Post r DAY a Bracelet for Men AO that quigyimers HEY apg tls foe Ten years off | pat a little Fougére Royale Lotion on your face and in ten seconds you knock ten years off your appearance. It's just as though you spent a heavy half hour with your favorite barber—minus the time and expense. Gone are the haggard lines of fatigue, the old papery feel of a sleep-parched skin, the dead sag of flabby, tired muscles. And in their stead a pick-up that soothes, cools and smooths with the tingling vigor of an icy needle shower. Facial muscles show they're alive. Wrinkles runto cover. Your whole outlook changes under its freshening, revivifying power. It’s styptic, too. Bleeding stops, nicks heal when Fougére Royale’s the doctor. Once you use it you forget that hasan forgot new biades for that scraping hoe—your ream, SOc Shaving Shaving Rick, 73¢ our appearance Use it with its twin—Fougére Royale Shaving Cream. It’s as non-caustic and non-irritating as hand and brain can produce—a cool-headed referee between your beard and razor. Mildly perfumed with that great outdoor fragrance— Fougére Royale (Royal Fern) —it's afond farewell to all smarting and after-shaving urn. Try both at our expense. Just mail the coupon below for generous samples of these HOUBIGANT philanthropies. HOUBIGANT, Inc., Dept. L-12 339 West 45th Street, New York City You may send me without charge trial containers of Fougére Royale After- Shaving Lotion and Shaving Cream, comicbooks.com