Life, 1928-11-23 · page 2 of 36
Life — November 23, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **Stutz automobile advertisement**, not political satire. The page appeals to potential car buyers by addressing "the shrewd buyer" and emphasizing that low weight in motor cars means superior "performance, security, elegance—a romance of safe speed." The ornate circular frame contains an image of a vintage Stutz automobile, showcasing the product. The advertisement uses flowery language typical of 1920s-era marketing, linking the car's lightweight design to safety and comfort for "you and your family." The tagline at bottom—"LOW-WEIGHT MEANS SAFETY-BEAUTY-COMFORT-SPEED"—summarizes the sales pitch. This represents early automotive advertising that equated engineering features with lifestyle benefits and family values, a common marketing strategy of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GO TO THE SALESMAN, SHREWD BUYER, TO THE INFORMED AND PAINSTAKING STUTZ SALES- MAN, IF YOU WOULD KNOW WHAT LOW SWUNG WEIGHT IN A MOTOR CAR MEANS TO YOU AND YOUR FAMILY. OUR COURTEOUS SALESMEN HAVE A STORY TO TELL, A TRUE AND THRILLING STORY OF PERFORMANCE, SE- CURITY, ELEGANCE—A ROMANCE OF SAFE SPEED. THE LOW-WEIGHTED S TUT Z f- BEA UT Y=C OM FOR T= 5 8 comicbooks.com =