Life, 1928-11-16 · page 5 of 44
Life — November 16, 1928 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not a political cartoon. It promotes the Kolster Model K22, a six-tube floor radio, featuring an illustration of the wooden cabinet-style receiver typical of late 1920s design. The ad uses a persuasive sales technique: it suggests readers ask experienced friends about Kolster radios, predicting they'll hear it's a "fine set." The copy emphasizes "ideal radio reception," addressing a significant consumer concern of the era when radio quality varied considerably. The decorative branch illustration at top and the small radio transmission graphic at bottom are purely ornamental design elements. The copyright date (1928) and mention of the "Columbia Chain" indicate this targets affluent listeners interested in quality home entertainment technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ If your mind is firmly made up that you must have ideal radio reception or none at all, permit this suggestion. Enquire among experienced friends about Kolster. Question as many Kolster users as you like. The response will be: “Kolster is a fine set.” ¥ To this we have nothing toadd. You then have sufficient information to request a home demonstration. § Kolster Model K22, a 6 tube floor model, is illus- trated above. Electrically operated with synchronous type Kolster Reproducer. KOLSTER RADIO Enjoy the Kolster Program every Wednesday evening at 10 P.M. Eastern Standard Time over the nation-wide Columbia Chain. Copyright by Kolster Radio Corporation, 1928 comicbooks.com