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Life, 1928-11-16 · page 35 of 44

Life — November 16, 1928 — page 35: what you’re looking at

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Life — November 16, 1928 — page 35: Life, 1928-11-16

What you’re looking at

This page satirizes President Will Rogers (the famous humorist and entertainer), imagining how he'd run the government. The "Cabinet meeting" features real comedians of the era—Robert Benchley, Eddie Cantor, Bert Kalmar, and Harry Ruby—performing a radio skit mocking government incompetence. The joke: Rogers himself is absent due to a dental appointment, and his cabinet members immediately squabble over positions like children, with Cantor wanting Agriculture (because he owns a geranium) and Kalmar demanding a medal for being Secretary of War. The satire targets bureaucratic absurdity and self-interest. The advertisement for Squibb's Dental Cream uses a cartoon smoker as a segue—a humorous transition exploiting the dental theme from the cabinet sketch's "gum trouble" joke. This reflects 1920s-30s political humor treating government as fundamentally ridiculous.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

hless song 1 vad \ding b ia SGLOTHINGS (MADISON AVENUE COR. FORTY-FOURTH STREET sow arw voRK The Store ‘has necessarily been re-arranged to provide enlarged space for our increased Clothing, Business DIRECTORY First Floor Fumishings Trunks, Bags, Leather Goods Sweaters, Golf Hose Travellers’ Accessories Dressing Gowns Cashier SeconD FLoor Men's Ready-Made Suits Alteration Department TuirD FLoor Men's Ready-Made Overcoats Rain Coats Sporting Clothes Fourth Foor Clothing Made to Measure Furs Army & Navy Uniforms Hunting & Beagling Coats FirtH FLoor Hats Shirts Made to Measure Shoes. SixtH Fioor Youths’ & Boys’ Clothing Boys’ Furnishings Liveries Storage Department SEVENTH FLOOR Evening Clothes, Walking Coats. Accounts Executive Offices LIFE A Meeting of President Will| Rogers’ Cabinet (Nore: During the past political cam- paign, the editors of Lire, in co-operation with the Kolster Radio Corporation, pre- sented a series of radio rallies designed to promote the interests of the Anti-Bunk Party and its immortal candidate, Will Rogers. Among the distinguished speak- ers at these nation-wide broadcasts were Thomas Meighan, Amelia Earhart, Leon Errol, Raymond Hitchcock, Gene Buck, Walter Winchell, Eddie Cantor, Robert Benchley, Bert Kalmar and Harry Ruby. One of the rallies was a demonstration of the manner in which the government would be run under the Rogers admin- istration. It was a meeting of the President’s Cabinet, with Messrs. Can- tor, Benchley, Kalmar and Ruby gath- ered together to discuss affairs of state. Many people who heard this broad- cast have asked us for a repetition of it, so we are pleased to reproduce herewith a stenographic report of the Cabinet meet- ing as performed before the microphone.) Bencutey (rapping for order): Good evening, members of the Cabinet. How are you all feeling this fine, brisk October evening? Tue Orner Castner Orricers (in chorus, singing): “Oh, boy—I'm lucky— I'll say I’m lucky—this is my lucky day....” Bencutey: Hey—that’s enough of that. We're not advertising cigarettes. Cantor: Oh, Mr. Benchley, I'd like to know, what are we advertising? If we're on the radio, we must be advertising something. Bencutey: We're holding a Cabinet meeting. All of us here are members of President Will Rogers’ Cabinet. Cantor: Where's President Rogers? Bencutey: He isn’t here. He said to tell you he was very sorry he couldn't attend the mecting. He had a dentist's appointment—it's that old gum trouble of his, you know. Cantor: All right—let’s give him the dental salute of twenty-one gums. (Cheers.) Kataar: Then if Rogers isn’t here, / want to be President. Bencutey: No, you can’t be President, because it’s my turn. You were President last time Now, Mr. Cantor, you'll be Secretary of State. Cantor: Oh, I want to be Secretary of Agriculture! I love agriculture. I've got a geranium at home. Bencutty: Mr. Kalmar, you'll be Secretary of War Kacanr: Fine! I'll give myself a medal. Bencutey: And you, Mr. Ruby.... Rusy: Well—what about me? Bencutey: You can be Secretary of the Interior. (Continued on next page) Dw it ever strike you that your smoking taste might need alittle first aid? A little health- ful help? Surely, sometimes, that taste gives you warning that it does. Just a bit of prevention adds such a lot to smoking en- joyment—just the daily use of Squibb’s Dental Cream. It fights destructive acids, keeps the delicate tissues healthy, Zand leaves your mouth pleas antly soothed. The minute, clinging particles of the Milk of Magnesia it contains, keep your breath sweet and react to prevent your smoking taste from growing sullen and ees —s disgruntled, The next time you 4 buy your favorite smoke, buy a first aid kit of Squibb’s. That “ounce of prevention” will put a new delight in smoking. Guard The Danger Line © 1928 by B. R. Squibb & Soas comicbooks.com