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Life, 1928-11-16 · page 32 of 44

Life — November 16, 1928 — page 32: what you’re looking at

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Life — November 16, 1928 — page 32: Life, 1928-11-16

What you’re looking at

This page contains a Sir Walter Raleigh pipe tobacco advertisement featuring a cartoon dog and man. The ad plays on a common advertising tactic: the dog (named Fido) is depicted as having sophisticated taste in tobacco, understanding the difference between strong and mild varieties. The humor relies on the absurdity of attributing refined palate judgment to a pet to sell the product's mildness and quality to consumers. The joke is straightforward: if even a dog can appreciate this tobacco's superiority, any human smoker should recognize it too. The "Limited Offer" encourages distribution by promising free samples to customers whose local tobacconists don't stock it. The rest of the page contains music and book reviews typical of *Life* magazine's cultural coverage from this era (1920s), including jazz records and literary recommendations—unrelated to the advertisement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

OT so dumb, Fido. You know the difference between a strong pipe and a mild one, don’t you? So do the thousands of pipe lovers who have discovered Sir Walter's favorite pipe tobacco. It’s mild. It's mellow. It’s satisfying. And it’s fresh to the last pipeful in the tin. An inner wrapping of heavy gold foil protects its fragrance and flavor. LIMITED OFFER (for the United States only) If your favorite tobacconist does not carry Sir Walter Raleigh, send us his name and address. | In return for this courtesy, we'lle delighted to send you without charge a fullesize tin of this miller pipe mixture. Dept. X, Brown & Williamson Tobacco Corp. Winston-Salem, N. C. SIR WALTER RALEIGH Who discovered how good a pipe can be milder LIFE Confidential Guide (Continued from page 26) tuoso, has taken a jazz band unto himself as a full- fledged maestro of “heated” syncopation, and here offers a dance-inspiring brace of fox-trots. Dunn is the trumpet soloist who, while in London with the late Florence Mills, was introduced to the Prince of Wales. On one visit backstage. the Prince addressed him with a cheerful “Hello, Johnny!" to which Dunn replied, “Hello, Prince!” in a spirit of most intimate Harlem camaraderie. I Wanna Be Loved by You and Is There Anything Wrong in That? Victor 21683—Helen Kane, a new type of vo-do-de-o songstress, whose own cute and nique vocal, interpolations. distinguish her, couples her hit from “Good Boy” with an interrogative ditty which reminds of her now famous “That's My Weak- ness Now." This record is one of the most delight- ful canned vaudeville oddities in a long while, Hindustan and Cannon Ball Rag. Brunswick 4042 —To be in keeping with a current penchant for re- viving yesteryear fox-trot favorites, Ben Bernie and his Hotel Roosevelt rhythmicpators contrast a stately melody fox-trot, “Hindustan.” and its Oriental flavoring, with a “hot” jazz of Ethiopian character, wherein the artillery influence asserts itself in the orchestration of the “Cannon Ball ‘a Great dance disk. Down-Hearted Blues and Stack o’ Lee Blues. Okeh 41115—Boyd Senter, a more or less illustrious jazz clarinet virtuoso of ‘the cinematic cathedrals, struts his stuff in solo, to piano accompaniment, on one side, producing some eerie reed modulations which will delight the jazz addict, and at the same time maintains perfect dance rhythm. In the com- panioa piece, Senter and his Senterpedes. as he labels is jazz band, make stepee with the original “Stack ©' Lee Blues.” that racy doggerel of the bonky-tonks which, sans its lyrics, is as denatured a “hot” fox-trot as could be desired. Jeannine, I Dream of Lilac Time and King for a Day. Victor 21681—Jesse Crawford generally guar- antees an excellent pipe organ recording. These pop- ular contemporaneous ballads, the first the theme song of the film, “Lilac Time,” are skilfully inter- reted by the Paramount Theatre's virtuoso of the Warlitzer. Gypsy Baron (Parts I and II). Odeon 3230—The Oxeh Company imports and markets the Odeon re- cordings, made, in the main, by Berlin and Vienna artists. Edith Lorand and her excellent concert orchestra here couple selections from Johann Strauss’ charming operetta on a 12-inch disk. Abel Green. Reading Matters Non-Fiction Listen to the Mocking Bird, by Stoddard King. Doubleday, Doran—Most of these lilting and none- too-reverent verses began the King column in the Spokane Spokesman-Review. Some first appeared in Lire. and many were quoted in these columns; in fact, if you see any credited to “S. K.” and they are the Love Affair, by A Gentle- good, Stoddard King wrote them. ‘The Technique of ‘Simon & Schuster—Sophisticate’s Advice The first perfumed book, a mo- ich your reviewer confesses s of the Hunted, by James L. Clark. Little, —Plain and fancy risk-running on three con- y our foremost rhino shooter and elephant woman. to the Lovelorn. mentous event for w unwitting responsibilit Fiction Innocent Bystanding, by Frank Sullivan. — Lire- right—You can’t fool us, this is just a good imitat‘on of Frank Sullivan by Prank Sullivan (not to be con- fused with Prank Sulliran). Two hundred fifty-nine pages, and all of them fanny, Our Companionate Goldfish, by Don Herold. Doubleday, Doran—Another funny book, doubly laughable because the author draws his own pictures, or the artist writes his own text, or vice versa. Death Near the River, by Monte Cooper. Holt— Still one of the best current horror st D’Artagnaa, by H. Bedford-Jones. Covict-Friedeo—A sequel to "The Three Musketeers,” based on a frag- mentary manuscript by Dumas and wntten in an excellent approximation of his style. Recommended Tamerlane, by Harold Lamb. . in the Gloamin’, by Sir Harr: Harness, by A. Hamilton Gibbs. . : ueen's Husband, by R. E. Sherwood... . | louse at Pooh Corner, by A.A. Milne... The Twilight of the American Mind, by Walter B. Pitkin... . . Spy and Counter-Spy, by Richard Wilmer Rowan... .. Destiny Bay, by Donn Byrne. . Murder, by Evelyn Jennton and Gretta ‘Palmer. Squad, by James B. Wharton. ‘20 Hrs. 40 Mia.—Our Flight in the “Friendship,” by Amelia Earhart. 2. . Frobisher, by William McPee.. . . . The Pertect Skip, by Weston Martyr. - Perry Githens. Pipe-Loving Sailor Makes Known His Discovery Finds his ‘‘beloved” tobacco on sale in far-off Argentine They used to say that a sailor had a rl in every port—and if he didn't ave, he looked for one. Here's a seafaring man who look: Edgeworth Tobacco in the far pba of the globe, and is disappointed if he doesn’t find it. Buenos Aires, Argentine, Calle Azoperdo 316, Jan. 4, 1928 Larus & Bro. Co., Richmond, Va., U.'S. A. Gentlemen: I'm a seafarer, and as such of course travel quite a lot. Right now I am in the Argentine, and am glad to say that I can here purchase your beloved Edgeworth Tobacco, of which I'm so very fond. It is indeed a pity that one can't find this good amoke in every place of the seven seas. While recently in Germany, my home-country, I tried in vain to come upon one of these little blue tins. I'm not saying too much in mentioning that I would outwalk that famous mile, hunt- ing up dear Edgeworth. I dare say there is no other tobacco like it, and am con- vineed that Edgeworth cannot be im proved. Let me know when you contemplate ceasing to make Edgeworth so that | may lay in a goodly store to last till I'm seventy. May Edgeworth never change! Tl always remain Sincerely yours, Willie Schmekies Let _us send you some free pipe-loads of Edgeworth, the tobacco which has made men look for it throughout the world. Try Edge worth in your pm and see if you don’t it enough to want to bay more, Put your name and ad- dress on a slip of paper with a request for free helpings of Edge worth samples, and mail it to Larus & Brother Company, 16 S. 21st Street, Richmond, ‘a. If you do like this tobacco, you cam be sure you'll keep on liking it, because its quality is always the same. Edgeworth Ready Rubbed and Edge worth Plug Slice are on sale every where in small pocket-sized packages, and in various other sizes up to handsome one-pound humidor. eee _ Qn eet ie yl ck meters. Fe 1110. Kilocycles. — Spec featere: The Club’ Howry eer? Wednesday “coenin at wine o'clock, Easton Standard Time comicbooks.com Sree