Life, 1928-11-16 · page 2 of 44
Life — November 16, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon but an automobile advertisement** for Marmon automobiles, circa 1920s-1930s based on the vehicle styling. The ad's headline claims "A Remarkable Record of Service...earned in the hands of 30,000 owners." The body text argues that real proof of an automobile's quality is owner evidence—how reliably it performs daily. The ad emphasizes the Marmon 8's capabilities: climbing mountains without overheating, reaching top speeds smoothly, and running quietly. It concludes that 30,000 owners calling it a "great automobile" proves its reliability through faithful performance. The small illustration labeled "8 firing in line" shows the engine's eight cylinders—a technical selling point emphasizing the vehicle's modern engineering.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A REMARKABLE RECORD OF SERVICE _..earned in the hands of 30.000 owners Mi A R Vi () \ There is only one real kind of evidence N E w s Rk 1 E s about an automobile and that is owner evidence. It is final and conclusive proof —— It means that day in and day out the car goes out and performs. It means that it will ride the highest mountain without running up the thermometer. It means you can put it up to top speed and down to nothing without the murmur of a valve —Z— It means everything that faithful performance can mean. That's , what the New Marmon 8’s mean to their 30,000 owners who say they’re “great auto- . 8 firing mobiles.” New 68, $1465; New 78, $1965, f.o.b. factory. De luxe equipment extra, in li ne comicbooks.com