Life, 1928-11-09 · page 41 of 52
Life — November 9, 1928 — page 41: what you’re looking at
What you’re looking at
This *Life* magazine page (page 39) contains two distinct elements: **Left side:** A jewelry advertisement for Krementz & Co. promoting matched formal evening wear (studs, vest buttons, and cufflinks). The accompanying illustrations show two men in tuxedos, with text explaining etiquette rules about proper formal dress—a satirical dig at rigid social conventions about matching formal jewelry. **Center/Right:** Two serialized fiction stories. "Even the Butler Smiled" appears to be a romantic wartime narrative about Ivy Churchill and Guy Watts, separated by WWI but reunited by December 1918. The second story follows Sergeant Michael O'Mara pursuing a murderer through Arctic wilderness. Both are sentimental melodramas typical of period magazine fiction. **Right side:** An advertisement for Squibb's Dental Cream, promoting its use after smoking to neutralize mouth acids and maintain pleasant breath. The page primarily showcases *Life*'s mix of satirical advertising commentary, fashion/etiquette humor, and serialized popular fiction—reflecting early 20th-century magazine content aimed at middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IESE E N THE IILED EOPLE cither smile or frown upon the man who openly ex- poses an iznorance of form. Par- ticularly when the error happens to glare from so conspicuous a location as the vest or bosom! Yet this is exa the case when studs and vest buttons do not match in style and de: »_ The correct form -and the only form—is matched studs, vest buttons and links. Another of Convention’s mandates rees that, when dressed in tux- edo, only black enamel or dark mother-uf-pearl jewelry is permis- sible; for full dress, only white mothe: earl, Correctness is carried out to the leterin Krementz Evening Jewelry. It is sol in full sets of matched studs, ns and links to avoid all 4 ility of breaching form, And Krementz d igns,styles quality are ever in keeping h the spirit of formal occasions, See Krementz Correct Evening Jewelry at your dealer's. KREMENTZ & CO., Newark, N. J. No. 2082— Full Dress Set. White mother-of pearl centers; Krem= entz Quality white metal rims. Complete, $7.50. Other sets to i} | raging like an imprisoned tigress. Still no | help came. Thus it was that unknown Daphne Lane played Molly Grogan that night, and |cighteen hundred and forty people asked for and received their money back at the | box-office. eee Gorse made the hedges golden. The little village of Clump-on-Stires slumbered in the drowsy peace of an English summer. At that moment the peace of the world was being trampled under the heels of armies, and in the heart of Ivy | Churchill fierce conflict raged. Guy, her Guy, with his honest English cyes, was going to war. They were to have been married at Michaelmas. By Michaelmas Peace! Guy might be dead, cheated of his happi- | ness. “Darling,” she spoke very low, but the | courage of ten centuries of sturdy war- rior Churchills was in her voice, “we have only these few hours until dawn, I cannot send you away unhappy.” lei is December, 1918. The village church BUTLER (is crowded. The country folk are beaming | at the sight of the bridal couple, Miss Ivy Churchill, so bonny, and Master Guy Watts, come back from the war, a fine young sojer and no mistake. They walk | down the aisle under an arch of swords, ja radiant Ivy, a joyous but grimmer Guy, with hair grayed a little at the temples. The country folk beamed again in | January, 1922, when a rosy infant was | christened in the little church Guy George Palmerston Churchill Watts. ee tEapy up, old boy,” Sergeant Michael O'Mara said to himself as he stumbled and nearly fell. “It’s a long chase we're afther havin’, But keep up heart, me | bucko.” It had been a long chase, a long, grim chase through the frozen wilderness of the Far North, On, by dog team, on snow | shoes, till Michael O'Mara’s sturdy frame faltered, till his eyes ached and his heart was heavy. Somewhere in the ahead lurked Joe Le Blanc, the murderer, the wolf-man of Grand Lac. Eight months | O'Mara of the Mounted had pursued, de termined to get his man. He was near now, following blood. stained prints in the whiteness. Suddenly the trail swerved, straight to the edge of vastness a precipice and down. ; Michael or ‘Mara, “this lad’s more ¢ monkey | than man! A perilous descent it was, nothing to hold to, and a sheer drop below. } “Tell wid him,” said Sergeant O'Mara, and turned towards home. Mary C. McCall, Jr. Tue American Automobile Asso: ciation is considering the regulation of roadside barbecues. The hot dog must be biting the hand that feeds it. f'n) that irst smoke in the morning Is tHaT first smoke ever some- thing of an experiment? It shouldn't be—not if your mouth is healthy and free from that woolly, tepid taste. Before that first smoke, tone up your mouth with Squibb’s Dental Cream. It neutralizes acids and soothes the gums. Aboveall, it leaves tiny particles of Milk of Magnesia in your mouth that help to keep your smoking taste lively and pleasant. Use Squibb’s in the evening, too, after smoking. The fresh cleanliness of your mouth the next morning will delight you. Guard The Danger Line comicbooks.com