Life, 1928-11-09 · page 23 of 52
Life — November 9, 1928 — page 23: what you’re looking at
What you’re looking at
This is the inaugural issue of *Home Life*, a new weekly family magazine edited by Franklin P. Adams. The page features editorial content and local gossip columns rather than political cartoons. The editorial establishes the magazine's philosophy: celebrating the American family and family home as the ideal citizen. Adams promises coverage of happenings in major cities through local correspondents, while maintaining editorial independence from advertisers. The bulk of the page consists of humorous local gossip from Los Angeles, Boston, and Chicago—items about election day, elevator operators, socialites, and minor civic improvements. These are lighthearted observations rather than political satire; for example, one Boston item jests that Radcliffe College girls voted Shakespeare their favorite author, when O.O. McIntyre (a contemporary gossip columnist) should have won. The portrait labeled "Our President" shows Calvin Coolidge, noting his planned retirement after six-and-a-half years in office (accurate for 1928). The humor is gentle, domestic, and designed for family audiences rather than biting political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A THOUGHT: Events of the past =z Some, oe Weekly Periodical WEATHER FORECAST: Partly Cloudy. EDITORIAL Wirt this issue, Home Lire makes its bow before what we hope and will aim to deserve will be a growing number of readers, or better yet, subscribers. “ We believe that the finest type of citizen in this nation of ours is the family man, or (God bless her!) the family woman. We believe that the seat of American happiness is in the American home. On that belief our editorial policy is defiantly based! Through a corps of corre- spondents in the nation’s most interesting cities, regardless of size, that is, of the cities, not of the correspondents, we shall print every week the local happenings in such cities. We will accept paid ad- vertsing from those enterpris- ing and reliable merchants and others who have the per- spicaciousness to know that it is only through a direct ap- peal to the right sort of con- sumers that those consum- ers may know the merit of your goods, But we will NEVER permit our adver- tiers to influence or even control our editorial judg- ment! We shall print the TRUTH, without fear or favor! (Advertising rates on re- quest.) | LOCAL NEWS LOS ANGELES Fito Marsuat Viscount Atttway, one of several men who ~ PRESIDENT Carvin Coortnce After six and one-half years of devoted service as Chief Executive, he is planning to retire next March and enter some other field of ac- tvity. The nation’s good wishes go with him. won the war, was a pleasant visitor recently with his wife. ***The elevator starters at the City Hall are getting so good with their castanets that folks expect to sce them break into a Fandango any minute, «* Ambassador Herrick, who knows France like a book, has been out here getting acquainted with his own country. The Ambassador isa personal friend of Col. Charles A. “Lone Eagle’ Lindbergh. *ee). L. Hektoen of Chicago is visiting here, he hearing many a witty quip about the gunplay so prevalent in his home city. ***S. S. Van Dine, né Wil- lard Huntington Wright, is back in Hollywood for an indefinite stay. He used to be a common ordinary newspaper reporter in L, A. but then went to New York and got highbrow. Now that he's reverted to writing detective fiction, he fig- ures he ought to come back here again, we suppose. x Don’t forget the Browning Club “Jinks ‘Thursday night.— Advt. Wm, ]. Pringle, Jr. BOSTON Etection Day was observed locally on Tuesday and quite a few ‘ladies, we are informed, marked kisses on the Australian ballot. « The Radcliffe College girls have voted Shakespeare their favorite author, but we understand O. O. Mcintyre would have won out if the girls told the truth. *°°The water dept. has in- stalled 159 new fire plugs this year, tightening up the traffic conges- on, *One of our stentorian voiced citizens has this weck ob: tained a permanent position as auc- tioncer at a closing-out sale of jewelry on Washington Street. Howard Moulton had to omit adding a pearl to his daugh- ter’s necklace this year. Howard has been eating his usual quota of raw oysters, but luck was against him. «* Nobody tried to break out of our local jails this week. ***There is a rumor that one | of the Somerset Club members voted for Smith on Tuesday, but the air is always full of wild gossip around election time. ***Anyone who lost a cork- screw under the Harvard Stadium last Saturday can recover same at the H. A. A. There are 11,930 to choose from. ***This may not be news, but a lot of men in the downtown district who tote important look- ing brief cases only have their lunch in them. Neal O'Hara. CHICAGO Spats are back. uw The director of the Amer- ican Opera Co. got a big hand from the critics for keeping the soldiers on the double-quick while they sang the ‘Soldiers’ Chorus in “*Faust.’” We regret to be compelled to inform the critics that necessity was the mother of this invention. There were enough soldiers to go round, but not to stand still. BEE her son “‘Ziggy,"* of N. Y., cele- brated the former's birthday by attending a performance of "Rio Rita’ at the Illinois, where a de- lightful evening was enjoyed by both. ***The Gov't having re- turned to the Cliff Dwellers all the money its members have paid in taxes on club dues—on account of it being discovered the Cliff Dwellers is a sort of educational institution—this most exclusive of high-brow retreats is prepared to blow the refund on decorations cal- culated to make the Club no longer look a sort of educational institu- on, * As long as O. O. Mcln- tyre continues to run a syndicated column of words we will never subscribe to another clipping bureau, it having cost us $2.60 to date to discover we drank a glass of elderberry with O. O. and Gene Markey*in Manhattan on a day when we were actually running our legs off in the Loop for Hoste Lirt ***Our missus wanting to know what news is, or are, for that matter, we told her the old one about a man biting a dog “Then,"’ said she intelligently, **RUTH HITS HOMER’ would not be news, but ‘RUTH HITS HOOVER’ would be." ***Blood will tell. When the other day Mrs. Kellogg Fairbank, our famous Democrat, hostess and novelist, sideswiped a car bearing a Hoover election portrait, she said to its outraged ‘occu- Sue freely—I'm insured,” ighted a Murad. Ashton Stevens. OMAHA A certain party has stated publicly that we are just a Big County Town. We don't suppose this party reads a magazine like Lire so if someone will send them a copy they will sce that Mr. Will Rogers says we are not a Big Coun- try Town. Editorial. @& Mrs. W. D. Hosford and Mrs. Henry Doorly heard ‘The Front Page’ in New York. From the reports, the language must be awful, by heck! Blue Howell, Cornhusker **°Mrs. Ziegfeld, of here, and | halfback, is thinking of going to comicbooks.com