Life, 1928-11-09 · page 2 of 52
Life — November 9, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Sheaffer fountain pens and desk accessories from the W.A. Sheaffer Pen Company (Fort Madison, Iowa). The ad features decorative ornamental borders and illustrates their "Lifetime" desk fountain-pen set with various accessories—an onyx desk set, pen holders, and ink bottle—priced around $10-$75. Two silhouetted dogs stand on an oval platform, likely meant as decorative imagery symbolizing quality or loyalty. The copywriting emphasizes practical benefits: pens with "universal folding ratchet-lock sockets" prevent ink splatter, and lifetime guarantees reduce replacement costs. The ad targets office workers seeking reliable, attractive desk equipment as a business necessity rather than luxury.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a TSI > Jet Gass oS WEHy ss This handsomest of p merchandise saves mon The phenomenal success of the W. A. Sheaffer Pen Com- pany has been in good measure due to this remarkable desk equipment. The Lifetime® desk fountain-pen set! It is a Sheaffer origination. The universal folding, ratchet- lock sockets, free of all sprin}, grips, allow pens to re- lease instantly without ink splutter. Always in place. Speedily save their cost by eliminating, lost motion and trouble. With pens guaranteed for a lifetime, this most beautiful desk equipment now becomes a desk necessity. At better stores everywhere SHEAFFER'S PENS: PENCILS: SKR ‘W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York + + Chicago + + San Francisco ‘W.A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 0-62 Front St., W. ‘Wellington, N. Z. + Sydney, Australia + London—199 Regent St. en ey comicbooks.com a na ce | ee ae gee