Life, 1928-11-02 · page 45 of 48
Life — November 2, 1928 — page 45: what you’re looking at
What you’re looking at
This satirical piece (bylined Tupper Greenwald) lampoons the 1928 U.S. presidential election between Herbert Hoover and Al Smith. The joke is that both parties offer contradictory talking points voters should "remember"—each argument immediately undercut by its opposite. For instance: voters are told Smith cannot modify Prohibition (presidency can't make laws), yet his election will flood the country with "undesirable foreigners." Similarly, Hoover is simultaneously portrayed as a cosmopolitan world figure *and* a provincial homebody attached to his small hometown. The satire targets the absurdity of campaign rhetoric. The piece highlights real 1928 anxieties: immigration restrictions, tariffs protecting business over farmers, Church-State separation (Smith was Catholic, a major issue), and Prohibition enforcement. The final absurdist touch—voting against "Satan, liquor, and Smith"—underscores how campaigns reduced complex policy to emotional appeals and religious prejudice. This is purely political commentary; the page's other content (Apollinaris water, Aspirin, Glostora hair product advertisements) is unrelated commercial material typical of 1920s magazine layout.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFe its Bubbling Effervescence Lasts Longer It is bottled only with its Own Natural Gas The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York did Tohtl Itis always safe to give a Bayer tablet; there is not the slightest harm in genu- ine Aspirin. The doctor can assure you that it has no ill effects on the heart. And you probably know from experi- ence that Bayer Aspirin does banish all sorts of pain in short order. Instant telief for headaches; neuralgia, neuritis. Rheumatism, too. Nothing like it for treaking up a cold. At all druggists, with proven directions enclosed. CPASPIRIN |: , tho trade mark of Barer Manufacture Monoaceticackdester of Sallcy’ What to Remember When You Go to the Polls As Advised by Spokesmen of Both Parties Rememeer that the President cannot make laws and that therefore Mr. Smith will be powerless to bring about modification of the Eighteenth Amendment and the Volstead Act. Bear in mind that Mr. Smith favors drastic revision of the laws restricting immigration and that therefore his election will result in legislation per- mitting the ingress of hordes of undesir- able foreigners.....Remember that Mr. Hoover stands for a high tariff wall to protect Big Business and consequently cannot help the farmer, for protection leads to monopoly and monopoly leads to high prices for manufactured articles, so that a plow for which the farmer used to pay $135 costs $335 now. Bear in mind that the Democratic party proposes no sweeping changes in legislation governing business; the tariff is not an issue in this campaign.....Remember that Mr. Hoover is internationally-minded and cos- mopolitan, a world figure, a man who has worked on great projects in foreign lands for years, accumulating a vast store of experience with and knowledge of the governments of other nations. Bear in mind that Mr. Hoover is first and fore- most a home-loving man, a man whose heart is warmly attached to the old home at Westbranch and the old friends and neighbors... .. Remember that a vote for Al Smith is a vote against intolerance and rejudice. Bear in mind that without strict loyalty to the Democratic party the cause fwkhe supremacy in our great Southern states is lost... .. Remember that the elec- tion of Herbert Hoover will mean the vindication of one of the most cherished of the principles upon which our fore- fathers builded this nation: the main- tenance of strict divorce between Church and State. Bear in mind that every devout church member owes it to himself, to his fellow man, and to his God to go to the Ils and cast his ballot against Satan, Fiquor, and Smith..... Tupper Greenwald. IGNIS FATUUS Gour isn’t so much a game as a_ passionate faith that you could knock it a mile next time. —IWashington Post. “Wax reD—Oseupant for private room with young married couple."—Y. M. H. A. Journal, Just the place to live a life of your own. —New Yorker. The Musical Sensation (| -ACCORDEON- Played by Music Rolls jedze of Muslo or Notes you play ‘nutes perfect like an reise, latest hits, lances. No study nr practice. Nobaty can ngement. Three models $40.00, $55.00, 370.00 Every Ret Rte eet eresting ar cular No, 7 and Ro! TREASURE aves. ‘Com IPANY 1690 BOSTON ROAD, NEW YORK Hair Neat Rich-looking — Orderly F your hair lacks natural gloss and lustre, or is difficult to keep in place it is very easy to give it that rich, glossy, refined and , . . orderly appearance... so essential to well-groomed men. Just ruba little Glostora through your hair. . . once or twice . . .a week—or after shampooing,and your hair will then stay, each day . , , just as you comb it. Glostora softens the hair and makes it pliable. Then—even stubborn hair —will stay in place of its own accord. It gives your hair that natural, rich, well-groomed effect, instead of leaving it stiff and artificial looking as pastes and creams do. Glostora also keeps the scalp soft, and the hair healthy by restoring the natural oils from which the hair derivesits health, life, gloss and lustre. Try it!—See how easy it is to keep your hair combed—any style you like ... whether brushed lightly or combed down flat. If you want your hair to lie down particularly smooth and tight, after apply- ing Glostora, simply moisten your hair with water before brushing A large bottle of Glostora costs but a trifleatany drugstore. “Try It FREE. = | WATKINS CO. 28.639 West 3nd Street, Cleveland, Obio 1 oi 3rd Cleveland, Ob | Pleare tend me FREE seanplo of GLOSTORA, ly an 1 THE R. 1. | | all charges paid. | | | = | Address comicbooks.com