Life, 1928-11-02 · page 41 of 48
Life — November 2, 1928 — page 41: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a satirical cartoon. It promotes the L.C. Smith typewriter (established 1903), marketed as "The Ball Bearing Office Machine." The illustration depicts a 1920s office desk setup featuring the typewriter in an open drawer, alongside papers, a rose in a vase, and a window overlooking a city skyline. The ad emphasizes the machine's features: walnut green finish, light touch, easy action, and speed—qualities marketed to appeal to secretaries and office workers of the era. The imagery reflects the period's modernist aesthetic and the growing professionalization of office work, particularly as women entered secretarial positions. There is no satire or political commentary present; this is straightforward commercial messaging targeting business customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RRO The new L C Smith Secretarial Finished in Walnut Green. Light Touch. Easy Action. Speed LC Smith & Corona Typewriters Inc 1020 E Washington St Syracuse New York Sales Offices in All Principal Cities «LCG Smith » The Ball Bearing Office Machine comicbooks.com