Life, 1928-11-02 · page 37 of 48
Life — November 2, 1928 — page 37: what you’re looking at
What you’re looking at
This page contains several brief humorous items typical of 1920s-30s Life magazine: **The "Alaska Capital" joke** references an outdated riddle where "Nome" was the punchline. The editors note this is no longer funny since Juneau is actually Alaska's capital, suggesting the joke needs updating. **"Sure-Fire"** satirizes 1920s fashion trends and politics—mocking women's hemlines, sex appeal as a marketing tool, and Herbert Hoover's unpopularity (he'd allegedly invented meatless days during WWI, antagonizing butchers). **The Casablanca/Russian Dancer item** is a brief humorous poem about a street confrontation. **The Nevasmok advertisement** dominates the lower half. It's a mock-serious pitch for an ash receiver shaped like a covered dish, presented as endorsed by a "Modern Hostess' Protective Association" and a "Society for the Prevention of Cruelty to Moths"—obviously fictional organizations used for comedic effect. The humor lies in treating a simple smoking accessory as solving major household problems. The page is primarily **advertising disguised as editorial humor**, which was common in Life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REVISED VERSION Teacnex: Johnny, do you know the name of the Jaska? EACHE Tus venerable wheeze, resurrected in one of the local Sunday comic supplements, loses a bit of its point when one recalls that the capital of ‘Alska is not Nome but Juneau, We suggest the joke be amended to read: Tucitex: Johnny, what is the capital of Alaska? Jonssv: Ha, ha, teacher. You know. Teaciier: Oh, is it? 1 thought it was Nome, —Chicago Evening Post. SURE-FIRE Pyin’s wew cacs. If the girls don't wear this winter, there's goin’ to be a lot of ‘Sex appeal is the thing today: even circles the most popular instrument is "It's a cinch Hoover won't get the fotcber vote—he’s the guy who invented the meat ies days during the war and now the butchers wre. planaing to give him the ‘cold shoulder.” [okt like Al will bring home the ‘bacon. ohten up your act teith some of this real mate r Billboard, Bucures it CASABIANCANOVA Tite cant. stood on the busy curb— The teamster wox abusive With naughty noun and virile verb— She paled to the lips, incl. The noises of the street were hushed The while he exclamated— A famous Russian dancer blushed To Her Knees, Inc. —Cleveland Plain Dealer. Bitters, In sweetened water, to digestion. le 5 bp tamps, C, W. Abbott & Balto, Ma, SPEAKING FROM EXPERIEN I tixe that story of the Yankee journalist who went to interview a famous film star who had just been divorced from an even more famous husband. “Why did I leave him?" she echood. “Say, did you ever live with a genius?" "Sure," said the reporter fellow modestly, “I live alone,"'—London Opinion. or close it up. —New Yorker. PROVERBIAL BANANA OIL We believe half the old sayings were made up by rich people who just wanted to encourage the rest of us to keep plodding away. —Milwaukee Journal, “But, honey, why take a closed taxi with all this beautiful sunshine?” “Oh, darling, it's so long since we've seen each OTHER!" —Le Rize (Panis). A sutirary authority says the peace pact is no reason for scrapping navies. But what we want to know is, will the navies be a reason for scrapping the peace pact?—Baltimore Sun. Lire is published every F Great Britain, Canada and Br Patent Office oo . . ; The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain apply to Live, Rolls, House, Breams Buildings, Fetter Lone, Le E. C.’ England.’ The foreign ‘trade supplied from Live's London Otiice, Rolls House, Breams Buildings, London, E. C. addressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions. , simultaneous! in the United States, sh’ Possessions. itle registered in U. S. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications should be addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). ‘No contributions will be returned unless accompanied by stamped and PERSONS YOU'RE SIMPLY MAD ABOUT The Chap with the snappy line about moths Oswald's the sort every hostess adores. He upsets the ash trays all over her floors. Jt keeps out the moths,” smiles Oswald. How ever Can Ozzie think up things so killingly clever? 3f you don't find Nevasmox at your favorite smoke just send us $2 and we will ship you one postpaid. EVASMOK bears the highest endorsement of the Modern Hostess’ Protective Association and the Society for the Prevention of Cruelty to Moths. Furthermore, it is absolutely smokeless and odorless—and we're not fooling. You can stand a Nevasmok on its head without spilling the flake of an ash. Yet it is as quickly cleaned out as a butter and egg man in the clutches of a hard- working blonde. You can tip a Nevasmok over but you can’t keep it down. But the best thing about Nevasmok is the way it neatly smothers a glowing cigarette end. “When It's In—It's Out” isn’t just a catch line. It is the statement of a profound truth. YANKEE METAL PRODUCTS CORPORATION, 507 W. soth St., NewYork Specialists im artistic smoke accessories NEVASMO) Smokeless and Odorless Ash Receiver New York Showroom: Fath Avenue 20 Fifth Avi Room 1121 comicbooks.com