Life, 1928-11-02 · page 2 of 48
Life — November 2, 1928 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial content or political satire. It promotes Waterman's fountain pens, specifically the "Number Seven" model priced at $7.00. The ad explains a color-coding system on pen caps that identifies different nib types (Red=Standard, Green=Rigid, Purple=Stiff, Pink=Flexible, Blue=Blunt, Yellow=Rounded). This allowed customers to quickly select the pen style matching their writing preference. The lower portion showcases "Number Seven Desk Sets" with different ornamental bases (onyx, marble, etc.) ranging from $10-$18. There is **no political cartoon or satire present**—this is straightforward commercial advertising from an era when Life magazine included substantial advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STANDARD —Suits most writer. A a “2 pondence point. Medium Mexibility, "Bandi conve feneral use RIGID — Tem; shade even under heavy pressure, U; folding, The salesmante iriend, uetusled for mani STIFF —FINE—Wi ithe ressu -_—_______—__ BBB Pople SIN scitneey Mn: = accuracy. Popular with accountants. = e FLEXIBLE—FINE—As resilient angle. Loved by stenographers. ¢ BLUNT—An improved stub point. Thi -—_#§_ _ i Blue pikes broad line. May Be held in any poate iked by rapid writers. to armor-plate hardness. Will not N $ \ 72 \ AGumber Seven Six styles of pea point. Gradua- ted from fine to blunt, Desk Set No. 7167—Onyx base, green. gold finished frame and name plate, 3x 434: price $18.00 _ ROUNDED —A different pen point. i —_——{ Dellow ROUNDED A ais settles bene ld without pressure. Suits left-handed writers, The Color Band Inlay on the Cap Identifies the Character of Every Pen Point Waterman's Number he popular way today is to pick your pen point by color. Thousands by this simple method are now enjoying real writing com- fort for the first time. Quickly and accurately, from six different styles, you select the pen point best suited to your way of writing. The perfectly balanced No. 7 stainless holder of Ripple Rubber, fitted with a personally selected point, assures permanent fountain pen satis- faction. Without further delay ask the nearest merchant to show you all six styles of No. 7. Number Seven Desk Sets The same accurate method for securing perfect pen point performance is now available in Waterman's new movable Gyro-Sheath Desk Sets. By far the most practical desk ornaments ever offered. Of onyx and marble in modern- ized classical outlines, they are creations of rare beauty. And the Special No. 7 pens, with color band inlay on artistic tapering holders of Ripple- Blugreen, Ripple-Olive and Ripple-Rose, complete a variety of ensembles of exceptional charm. Ideal for office or home use, or, as gifts of distinction. L. E. Waterman Company, 191 Broadway, New York Chicago Boston San Francisco Montreal Desk Set No. 6467—Black and gold marble Desk Set No. 6067—Onyx ‘oval base, 7 x 10; two pens; price $30.00 base, 234 x29; price $10.00 Desk pens may be had in all color holders and all styles of nibs WAT ETPIONEWAVS comicbooks.com