Life, 1928-10-19 · page 40 of 40
Life — October 19, 1928 — page 40: what you’re looking at
What you’re looking at
This is primarily a **radio advertisement**, not political satire. It promotes Atwater Kent radios by emphasizing their ability to bring live sports broadcasts into the home. The image shows a **football player in action** with the tagline "If you can't go to the games let them come to you." The "IT'S OVER!" caption refers to the football play depicted, not any larger event. The ad references **"the Big Game of your favorite college"** and mentions **Hoover and Smith**—the 1928 presidential candidates—to highlight the radio's capability to broadcast major events live. This was novel technology: radio transmission of sporting events and political speeches was still relatively recent and exciting to consumers. The advertisement emphasizes the radio's reliability (2,000,000 owners), manufacturing quality (222 tests per unit), and affordability, positioning the Atwater Kent as the superior choice for home entertainment during this emerging broadcast era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f Y abe A ry / wer Kener ADIO MODEL 40 A.C. More fone satin Gish. Fuu-vision Dial. Ki “RADIO'S TRUEST VOICE” fal, more sensitive. Two- Atwater Kent Radio Speakers: Satin ez A.C tubes and one rectifying tube. $77 without tubes, Gnisbed, Models E, E-2,and E- quality, different in sixe. Eac! If you can’t go to the games let them come to you WONDERFUL YEAR for listening! Just ahead—foot- ball. The Big Game of your favor- ite college—radio makes your living-room a stadium. Listening is a pleasant certainty when your radio 1929 Atwater Kent. Allelectric operation from the lamp socket is sure. Atwater Kent tone reproduces every inflec- tion of the reporter's exciting story — just as it brings into your home the reality of music and every syl- lable of the campaign talks of Hoover and Smith. Atwater Kent power holds a mighty force in reserve, to be drawn upon as you need, for local or long range reception. The Futt- vison Dial is so speedy it’s no trick to jump from one station to another and follow two games at once. There's nothing untried about Atwater Kent Radio. Its record is written for all to read in the satis- faction of almost 2,000,000 owners. It comes from the largest radio factory (bigger than thirteen foot- ball fields,) where careful work- manshipand 222 tests or inspections of every set insure reliability. And because of public preference, the price is within everybody's reach. (On the air_-every, Sunday night — Atwater Kent Hour—tisten int Prices slightly higher West of Rockies ATWATER KENT MANUFACTURING CO. A. Atwater Kent, President 4753 Wissahickon Avenue Philadelphia, Pe. comicbooks.com