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Life, 1928-10-19 · page 36 of 40

Life — October 19, 1928 — page 36: what you’re looking at

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Life — October 19, 1928 — page 36: Life, 1928-10-19

What you’re looking at

This page contains a **Houdaille automobile shock absorber advertisement** disguised as editorial content, alongside record reviews and hotel ads. The cartoon shows two men in formal wear appearing to have a conversation—likely representing a "Missouri" car owner being impressed by a Houdaille representative explaining the vehicle's suspension system. **The "joke":** The ad claims people from Missouri get so excited about Houdaille shock absorbers that they forget about their home state and want to drive everywhere in the U.S. showcasing the product. It's gentle, corny advertising humor. **The technical pitch:** Houdailles are hydraulic, double-acting shocks that resist bumps proportionally to speed—presented as decades-old proven technology. **Context:** This reflects 1920s automotive advertising when shock absorbers were competitive selling points. The page also includes music record reviews (typical Life magazine content of the era) and hotel advertisements, showing this was a general-interest publication mixing editorial, reviews, and paid advertising.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Confidential Guide (Continued from page 24) of the Shubert production, is am based on the life and works of gerbans it explains much.” Withal, ‘our Dreams” is a fetching if flched i In a Little Town Called Home Sw Ponaldson-Douslas-Gumble—The, latest os Rene onaldsoniana is a fox-trot study in co: ra rhythmic nostalgia. ®. mporary Will You Be Sorry? Remick—A talent Pan Alley marital alliance Gus and Grentd, is Kahn, fashioned this interrogative ballad. At te fate Mrs. Kaha is progressing as a composer he threatens to rival her famous lyricsire’s which speaks a chorusful in Song Row. Friends and Lovers. Harms—Maurice Yvais's charming strain, from the original Un Bon Geren has been Shubert-ized into “Luckee Girl.” with words by the loose-Lief (Max and Nat) Iyricate A delightful “production song. Every Night in the Week. Remich—An ous. latory discourse on a seven-day-each-week schedule of necking. Silly season stuff. Adorée. Harms—Waltz ballad of insinuating melody construction, Prenchy in title, and eo § character and caliber that would belie the fact that the same man who fashioned “Broadwa H “You Know. You Belong t Why Don’t You Leave Me for this innocuous and unsophisticated ballad, Records - ees a] Chile Blues and Spanish Shawl. Okeh ¢1102~ The Three Jacks, a heated inst: ental comb refute the punny import of the first indigo jazzapation is anything but chilly. They also interpolate vocal refrains, but you can't refram ‘My Angel and Out of the Dawn. Victor 21530~ Jesse Crawford at his Wurlitzer-est tops himself with organ transcriptions of the latest styles in musco. . . ee >) film thematics, The ballads, from the rom 1Sssourl1 Angel” and “Warming Up" features, are shilfuly eee interpreted by the Paramount Theater (New Yori) console specialist in a manner that almost makes * wou ap them speak, so closely has Crawford followed lync EE always tickles us when we meet a man from “Missouri. phrasing. By the time we are ball throat showing him what makes a emcees aaere fae accel, Colavabig 153 tas Houdaille do what only a Houdaille does, he gets so excited dansapation offer a corking dance couplet f . *, . . “Vani Ned -trot and waltz. about it that he forgets all about Missouri and wants to begin reminds you of “Ramona,” that is not Gerogiery driving all over the U.S. A. (with Houdailles on his car, of to its merits. ., jungle Blues and A Jazz Holiday. Columbia 132 course.) —Ted Lewis rakes jazz whoopee with barbanc jazzique.. Both of these torrid indigo fox-trots are But let us do a little taking apart and putting together right Sharacteristically done in the jass tragedian’s ber di 3 dramatico-jazz manner. here. Houdailles are hydraulic and double-acting, and have Soliloquy and Sapphire. Edison 52340—For the s been for fourteen years. Which is another way of saying that wertical ‘seedle phooographe. the. Edison re cretine i C process has long enjoyed ‘unique popula wal the experimenting was all done years ago. aldson truly, re-creates these novelty piano sla in faithful recordings of Rube Bloom's ultra- i itive hy. i ji i istic compositions. Houdailles apply positive hydraulic control to the action of car springs 1 Can't Give You Anything but Love, Baby! in both directions, up and down. By the inexorable law of hydraulics, I Must Have That Man! Victor Those their resistance increases not only with the size of bumps but in pro- club addicts who paid a $3 couvert charge at the portion to the square of the speed. Made of drop-forged steel, they Little and other joy-caves last winter will, for once, * A . : t 1 value for t! I it tof 7 Sc. for don’t need any relief valves on big bumps at high speeds when you this Grace Hayes couplet of the “Black. Birds of need greatest resistance most. They have no friction surfaces to be 1928" song hits. Miss Hayes registers even better 2 affected by mud, sand or water—you know how a rubber tire ie coment SIRS IHR the couvere- catching: oes ii ! pI] dd can slip on a wet car track! Abel Green. od And now to get back to this “Missouri” business—take this as your special invitation to visit Houdaille Headquarters in your town and try a set on your own car for thirty days. HOTEL If you could use the blindfold test you wouldn’t know it i as the same car.* ? SYRACUSE Two SYRACUSE, N.Y. Houdailles are standard equipment on Lincoln, Ford, Nash . poi Good Advanced Six, Pierce Arrow, Jordan, Stearas- Kaigh 4 VERY metropolitan 5 am and many European cars. service is provi in *t3, this new and modern 600 MALAI) room hot All roome—with bai es from 3.00 up. Sample rooms 4.00 up. Excellent Y. furniture throughout. New AUN bathrooms and elevators HOUDE ENGINEERING CORP., Dept. 6 i] completely redecorated. 537 E. Delavan Ave., Buffalo, N. Y. 1006 Specializing in exceptional Tae : Hotels Fie tetas *Everybody from “Missouri” is invited to write for a mighty = Name..... ane a yap readable book -"What I Dida’ : pe ere ts aceon Kaow sbout Shock Absorbers.” Leto comicbooks.com