Life — October 19, 1928 — page 3: what you’re looking at

What you’re looking at

# Kolster Radio Advertisement This page is primarily a **product advertisement**, not political satire. It promotes the Kolster Model K23 radio, a seven-tube floor model with "Dynamic Reproducer." The ad employs **decorative Art Deco framing** (the ornamental curved borders) typical of 1920s design. The key marketing message: "Kolster is a fine set" — emphasizing that satisfied customers provide the best advertising through word-of-mouth recommendation. The advertisement highlights that the Kolster Program airs **Wednesday evenings at 10 P.M. Eastern Standard Time over the nation-wide Columbia Chain**, positioning radio programming itself as a product feature. The ornate lettering and styling reflect the **modernist aesthetic** popular during this era of early radio manufacturing and consumer marketing.