Life, 1928-10-19 · page 3 of 40
Life — October 19, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes the Kolster Model K23 radio, a seven-tube floor model with "Dynamic Reproducer." The ad employs **decorative Art Deco framing** (the ornamental curved borders) typical of 1920s design. The key marketing message: "Kolster is a fine set" — emphasizing that satisfied customers provide the best advertising through word-of-mouth recommendation. The advertisement highlights that the Kolster Program airs **Wednesday evenings at 10 P.M. Eastern Standard Time over the nation-wide Columbia Chain**, positioning radio programming itself as a product feature. The ornate lettering and styling reflect the **modernist aesthetic** popular during this era of early radio manufacturing and consumer marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(The old truth that a satisfied customer is the best advertisement provides Kolster with an advertising campaign almost universal mong radio owners and the radio-wise. (A single telling phrase they use sums up Kolster in ten thousand conversations a day: *Kolster is a fine set.” 4 It might mean little to you if we said it, but when it comes from so many customers you have a real guarantee of satisfaction. 4 Kolster Model K23, shown above, is a seven tube floor model with Kolster Dynamic Reproducer, LSTER Enjoy the Kolster Program every Wednes- day evening at 10 P. M. Eastern Standard Time over the nation-wide Columbia Chain. comicbooks.com