Life — October 12, 1928 — page 6: what you’re looking at

What you’re looking at

This page is **primarily an advertisement**, not editorial content or satire. It promotes the Dodge Brothers "New Senior Six" automobile as "A Beautiful New Motor Car — Dodge-Built and Dodge-Dependable." The ad emphasizes luxury features: fine car distinction, spacious seating with "extra width, depth and restful luxury," and superior interior beauty. Various body styles are listed with prices (ranging from $1,573 to $1,815), including rumble seat and roadster options. The dramatic photograph shows the car's side profile against an artistic draped background, emphasizing its elegant design. This represents typical 1920s automotive advertising strategy: appealing to aspirational middle-class buyers by stressing craftsmanship, comfort, and refined aesthetics rather than mechanical specifications alone.