Life, 1928-10-12 · page 6 of 44
Life — October 12, 1928 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial content or satire. It promotes the Dodge Brothers "New Senior Six" automobile as "A Beautiful New Motor Car — Dodge-Built and Dodge-Dependable." The ad emphasizes luxury features: fine car distinction, spacious seating with "extra width, depth and restful luxury," and superior interior beauty. Various body styles are listed with prices (ranging from $1,573 to $1,815), including rumble seat and roadster options. The dramatic photograph shows the car's side profile against an artistic draped background, emphasizing its elegant design. This represents typical 1920s automotive advertising strategy: appealing to aspirational middle-class buyers by stressing craftsmanship, comfort, and refined aesthetics rather than mechanical specifications alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A BEAUTIFUL NEW MOTOR CAR Dodge Built and Dodge-Dependable Fine car distinction and traditional Dodge value are brilliantly exemplified in Dodge Brothers New Senior Six. One ride will confirm the fact that this great car is the biggest, fastest and finest Six ever produced by Dodge Brothers. Even the most casual observation will make it instantly clear that every detail of fine car equipment is present, every feature of fine car performance provided. The extra width, depth and restful luxury of the seats—the car’s greater roominess and finer performance—its arresting smartness and rich interior beauty—all confirm your first vivid im- pression that here is a motor car of very exceptional distinction and desirability. Available in eight distinguished body types:—The Sport Sedan, (illustrated), $1795—The Sport Coupe with Rumble Seat, $1795—The Sport Roadster with Rumble Seat, $1815—The Landau Sedan, $1845. These prices include six wire wheels and six tires... The Victoria Brougham, $1575—The Roadster, $1695—The Sedan, $1675— The Coupe with Rumble Seat, $1675. All prices f, 0. b, Detroit— front and rear bumpers included. DODGE BROTHERS NEW SENIOR SIX comicbooks.com