Life, 1928-10-12 · page 4 of 44
Life — October 12, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political cartoons. The main content features: 1. **"Adventure" cruise advertisement** for the Belgenland, described as "Largest, finest liner ever to circle the globe." The ad emphasizes exotic travel to the Orient, West Indies, and Mexico via Red Star Line. 2. **Red Star Line/White Star Line shipping company ads** promoting world cruises departing December 17. 3. **"The Varsity Coach Becomes a Motion Picture Director"** — a humorous piece satirizing the transition of sports coaches to Hollywood film directing, using Gilbert (likely a real coach) as the subject. The joke mocks their lack of film experience and rough demeanor. The page reflects 1920s leisure culture and entertainment industry humor rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ua ld Crinlf the Belgenland ae: Largest, finest liner ever to circle the globe zi BALLY live. Know adventure, Sense the ~ ient..2 .the of profundi > India . . :. the barbaric beauty feel an exaltation of the spell ofan jan night .... then t Poy bead, Poe canoe ihe Begenland makes that possible. any RA TAS High spots are a three-day call at Peking, where you visk the Great Wall it tional, side trip through the Durch East) Island of Bali, never before offered by Sails from New York Decem t0\84 cities, reaching Europe in niently for stopovers, Dance mi ne Orchestra.® junction with (hea meneae to Red Star Line, No. 1 ress Co. 65 of or agencies of ei RED\STAR The Book Reviewer to His Love My dear, to come across you in the horde Of girls with whom I’m deluged to the neck : Is just the sort of find that keeps thi ‘ bored fits Observer from becoming a soured wreck, Your canvas, it must be confessed, is small— But what's within those limits cannot Grasped all at once. Your little world holds all me The universe....at least, it does for me. And you have set yourself a hardy task In striving to combine the grave and gay. What more could any captious critic ask? Such deft achievements don’t come every day. On top of this: a suavity, finesse And subtlety of form command my awe; Such style as yours most elders don't possess; Your general construction has no flaw, All of you lives, convinces, startles, moves. I recommend that everybody con you— But if your future work (it must!) im- proves, This sponsor claims a lifelong optioa on you! Emanuel Eisenberg. The Varsity Coach Becomes a Motion Picture Director “Now, you guineas, get this: When I say ‘action’ I’m not talking about court pro- ceedings! This is supposed to be a gang- war—not a bridge tea....and you're supposed to be gangsters but God knows you don’t act like them... .and that in- cludes you, Gilbert Gilbert! You looked like a sack of marshmallows in that hs play. Forget your newspaper clippings, if you can, and put some guts into your acting! You may be the star but I'll pet you on the shelf for the rest of the picture if you don’t snap out of it. Remember, there’re plenty of doubles where you came from.....And you, Gloria Garbo! Didn't I tell you to charge in fast on that se appeal play? You act like an old woman with lumbago and flat feet! What's the matter? Got slow-pokitis?... Come on, now, all of you! Let’s see drive in there this time... ..Cameral.. * in showers—the whole ?®&°/,$-:-” bunch of you! Go on! I'll make a picture with the carpenters and electricians, an’ they'll a hell of a lot more credit to dear od Mammoth Productions than you are!” wperewrod LIFE: Published Weekly by Life New York Post Office, under act comicbooks.com