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Life, 1928-10-12 · page 37 of 44

Life — October 12, 1928 — page 37: what you’re looking at

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Life — October 12, 1928 — page 37: Life, 1928-10-12

What you’re looking at

This page satirizes **Bide Dudley**, a contributor who complained to the *New York Evening World* that *Life* magazine rejected his joke about Commander Byrd's South Pole expedition dogs (a pun: "won't be bird-dogs, nor airedales"). **The satire:** *Life* printed Dudley's complaint, then asked readers to judge whether they'd made the right call rejecting it. The response vindicated the magazine—readers agreed the joke was terrible. *Life* mockingly publishes reader suggestions for even worse versions, including one that the joke should have been rejected *outright* without publishing it at all. **The point:** This is *Life's* way of publicly humiliating Dudley for his presumption and poor humor. It's an inside-baseball satire about editorial judgment and magazine standards—mocking both an unfunny contributor and, implicitly, lowbrow humor publications that accept such material. The page also contains unrelated advertisements (Dunlop golf balls, Squibb's Dental Cream) and theater jokes typical of *Life's* format.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

beers ah Be Save you ever hoard anyone asks torscnialler golf ball t tan a DUNLOP THE IMPORTED BLACK DUNLOP LIFE WE ARE VINDICATED In a recent issue, we reprinted from the New York Evening World a column of protest by Bide Dudley, who was infuri- ated because we had declined to accept a joke contributed by him. The joke was as follows: “However, the dogs Com- mander Byrd will take to the South Pole won't be bird-dogs, nor airedales.” Mr. Dudley explained that he had sent this quip to us in a friendly desire to hel us out; our publication, he maintained, had become excessively unhumorous, and he felt that we needed at least one good joke. He was shocked and stunned by our failure to appreciate his kind offering. So, in a spirit of fairness (to Mr. Dud- ley), we printed the feeble jape and asked our readers to tell us whether in their estimation we had done right in rejecting it. The response to this request has been tremendous and gratifying. Our readers agree with us that the bird-dog-airedale wheeze is terrible, and that Bide Dudley ought to be ashamed of himself. Several volunteer to assist Mr. Dudley in building up the gag. They suggest, as other companions for Commander Byrd, skye terriers, polecats and pole-ice dogs. One correspondent, R. B. L., of Flor- ence, Mass., writes, “If I were trying to crack wise on the Commander's canines, I would probably say, ‘However, the dogs Commander Byrd will take to the South Pole won't be hot ones,’-or perhaps I would declare they would be silent, ex- plaining that, when Byrd’s ship reaches its destination, the dogs will have to be de- barked. “But,” adds R. B. L., modestly, “I would never think of sending such stuff to Lire.” There, Mr. Dudley! That ought to set- tle the matter, once and for all. The read- ers of a column in the New York Evening World may fall for gags about bird-dogs and airedales; but the readers of a high- class humorous magazine are ever so much more fastidious. In fact, if the whole truth must be known, one of our readers wrote to tell us: “You were absolutely right in rejecting Bide Dudley's so-called joke. I congratu- late your editorial judgment. As an old subscriber to your valued weekly, I hope you'll continue to be as relentless. It would be O. K. with me if you would reject about half the stuff you now publish.” Lire. TOO LATE First Finst-Nicirrer: I make it a rule to walk out before the last act. Stconp Firsr-Nicirex: But there's only one act to this play. Finst: Really? Then I ought not to have come at all.—Meggendorfer Blatter (Munich). Gentrat. Morors is known to offer a car for every purse. It also has an executive to suit every political taste.—Milwaukee Sentinel. From the first smoke in the morning to the last one at night is a long smoking day—far too long to expect your mouth to stand up without a bit of help. It takes but a little effort to give your mouth that help and you'll be surprised how much more pleasing your whole smok- ing day will be if you start the morning with a thorough brush- ing with Squibb’s Dental Cream. Squibb’s not only freshens your mouth then, but it also keeps on working long after you use it, The minute grains of Milk of Magnesia deposited in the mouth crevices constantly fight any tendency to fuzziness or irritation, and keep the breath sweet. If that last puff isn’t every bit as good as the first, use Squibb’s Dental Cream morning and night. Then let your smok- ing taste judge the difference. 40c at any druggist’s. Copyright 1928 by E. R. Squibb & Sons GUARD THE DANGER LINE comicbooks.com