Life, 1928-10-12 · page 35 of 44
Life — October 12, 1928 — page 35: what you’re looking at
What you’re looking at
This is a **radio advertisement**, not political satire. It appears from Life magazine circa 1928 (per the copyright notice). The page promotes **Kolster Radio**, a floor-model receiver featuring a 6-tube design in a walnut cabinet. The decorative art deco illustrations above and below the radio are purely ornamental—no political figures or satirical cartoons are present. The advertisement uses typical 1920s marketing language, emphasizing that radio sets are now commonplace household items ("almost every living room is a showroom") and that only high-quality sets warrant purchase. It notes the typical endorsement phrase: "It's a fine set." The Kolster brand apparently sponsored a weekly radio program broadcast Wednesdays at 10 P.M. on the Columbia Chain network. This represents straightforward commercial advertising rather than the satirical content Life magazine was known for elsewhere.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GRadio sets are talked about every day by millions. QAlmost every living room is a showroom for radio. Rich and poor alike know that only a high quality set is worth considering. What is the typical phrase one hears everywhere about Kolster? "It’s a fine set.” GJust that. There’s sure guidance if you are considering radio today. GKolster Model K22, a 6 tube floor model, is illustrated above. Electrically operated with synchronous type Kolster Reproducer. Wabash walnut cabinet designed by M. Bianfi. KOLSTER Enjoy the Kolster Program every Wednesday evening at 10 P.M. Eastern Standard Time over the nation-wide Columbia Chain. comicbooks.com