Life, 1928-10-12 · page 33 of 44
Life — October 12, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains several brief humorous anecdotes typical of *Life* magazine's satirical format, plus a substantial advertisement for Forhan's toothpaste. The cartoons/jokes include: - A "delicate mission" where a young girl asks a bachelor to retrieve chocolates from her mother's underwear drawer—humor derives from the bachelor's embarrassment and the child's innocent obliviousness - A "Sharp Practice" item mocking predatory lending to Black borrowers, using racist dialect - A "Truant Officer" joke about talking movies making education unnecessary - References to Hoover's liquor policy and a Chinese battleship named "Peace" The page is dominated by a **Forhan's toothpaste advertisement** warning that pyorrhea (gum disease) affects "4 out of 5" people over forty. The ad emphasizes that despite white teeth, gums need protection—positioning Forhan's as essential preventative care. The humor reflects early-20th-century sensibilities: innocent double entendre, casual racial stereotyping, and topical references to Prohibition and modern technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A DELICATE MISSION Aone the guests at the Saratoga (Cal.) Inn js a lovely young matron and her three-year-old dhughter, the latter a serious-minded infant and mt in the least degree spoiled by the undis- gused admiration of which she is the center, The evening, after dinner, the guests were assembled in the living-room and the Lit- tat Girl approached one of the male boarders, 3 self-conscious bachelor in the dubious forties. “Mr, Wilson,’* she said, ‘twill you do some- thing for me?"* ; “Of course I will, my dear," said the flat- tered gentleman, “Please go up in our room and look in the upper drawer of the dresser on the right-hand sde under Mama's panties and there's a box of chocolates, and please bring me down one." —D. A. C. News. In a Pinch, use ALLEN'S FOOT-EASE es UNALLOYED | He: There goes a happy couple. Sut: When do they expect to be married? Hi: They don't. —Everybody's Weekly (London). AT THE NORTH POLE “Give us this day our daily aviator.”* —La Gazerre (Panis). son Johnny to school? learn to read? “Hoover's Attitude on Liquor Hit."" There's marksmanship.—Louiseille Times. Trvant Orricer: Why haven't you sent your Proup Farner: It hain't necessary now thet we have the talking movies.—Chicago Tribune. 31 SHARP PRACTICE A nuepy Negro was borrowing ten dollars for one week, and on counting it discovered only nine dollars, to which he called the loan man’s atten- tion, It was explained that one dollar had been deducted as interest, and as customary was col- lected in advance. . Blinking his eyes in amazement, he scratched his head and mumbled, “‘I'se sho" glad Ah didn’t need dis money fo’ ten weeks.""—Forbes, Nothing better for sluggish Bittera Semple by mail, 25 cts appetite than Abbot's Baltimore, Md. ° CW. Abbott & Co, AND WHEN IS THAT? We've always wondered who wrote those little helps for mothers that you see in the papers every once in a while. We still don’t know, but we'll bet the writer isn’t a mother. Pipe this one: ‘*Have some hooks placed low enough in the bathroom so that the small boy may hang his coat there when he washes his hands and face."* —Manhattan (Kansas) Mercury. MORE WESTERN EVERY DAY We don't know much about the status of Chinese humor, but, having read that that nation’s new battleship is named Peace," we'd say offhand that it's in pretty good shape. —New York Evening Post. Don’t you want him to Lire is published every Friday, simultaneously in the United States Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. The text and illustrations in Live are copyrighted. For Reprint Rights is Great Britain apply to Live, Rolls House, Breams Buildings, Fetter Lone, London, E. C.. England.’ The foreign trade supplied from Lirs’s London Othce, Rolls House, Breams Buildings, London, E. C. No contributions will be returned unless accompanied by stamped and addressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions, Notice of change of address to the date of issue to addressed to LIFE, 598 Yearly Subscription R. ould reach this office two weeks | red fected. All communications should be ison Avenue, New York. $5.00 (Canadian, $5.80; Foreign, $6.60). Teeth may be flashing white STILL : - Pyorrhea attacks 4 out of 5 Se long as you neglect to combat dread Pyorrhea, health is jeopardized. This grim foe which ignores the teeth and attacks the gums robs 4 out of 5 after forty and thousands younger. Take this precaution: See your dentist every six months. And start using Forhan's for the Gums, today. As a dentifrice alone, you would prefer it. Without the use of harsh abrasives, it helps to keep teeth clean and restore their natural whiteness. Also it protects them against acids which cause decay. But Forhan’s is more than an ordinary dentifrice. If used regularly and in time, it helps to firm gums and keeps them sound and healthy. And Pyorrhea seldom attacks healthy gums. Get a tube of Forhan’s today! Use this dentifrice every morning and night. Massage your gums daily with it, following directions in booklet that comes with tube. This good habit is health insurance. Two sizes— 35c and 60c. Formula of R. J. Forhan, D. D. S. Forhan Company, New York ans for the gums YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS comicbooks.com