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Life, 1928-10-12 · page 30 of 44

Life — October 12, 1928 — page 30: what you’re looking at

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Life — October 12, 1928 — page 30: Life, 1928-10-12

What you’re looking at

This page contains a major **corporate advertisement** for AT&T (American Telephone and Telegraph Company) disguised as editorial content, celebrating efficiency improvements in Kansas telephone service in 1927. The ad's central claim: on 6.82 million long-distance calls made in Kansas that year, average handling time dropped from 2.5 to 1 minute—totaling "twenty years saved" statewide. The large illustration depicts two classical female figures flanking an hourglass, symbolizing time itself being compressed or controlled by technological progress. Below the advertisement is "Line Against Line," a collection of contradictory proverbs (by A.G.C.T., likely the ad's author), humorously juxtaposing opposite sayings to suggest corporate doublespeak or the paradoxes of modern corporate rhetoric. The right column covers entertainment: sheet music reviews and phonograph records, including Duke Ellington's band and "Ukulele Ike" Edwards. The bottom advertises proprietary remedies (Stopes for seasickness), typical of 1920s patent medicine marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Kansas saves Twenty Years An Advertisement of the American Telephone and Telegraph Company More than three hundred studies are being carried on constantly by the research, engineering and business staffs of the American Telephone and Telegraph Company and the associ- ated companies of the Bell System to accomplish definite improvements in telephone service. In 1927 the number of local calls not completed on the first attempt was reduced by 5 per cent. This means the better handling of 200,- 000,000 calls a year. In 1926 the average time of handling toll and long distance calls was 2 minutes. In 1927 this aver- age was reduced to 1% minutes, with further improvements in voice transmission. On 6,820,000 long distance and toll calls made in Kansas in 1927 an average reduction of a minute and a half was made on each call — a total of twenty years saved. These more than three hundred special studies have as their goal definite improvements in local, toll and long distance service. It is the policy of the Bell System to furnish the best possible service at the least cost to the user. The American Telephone and Tele- graph Company accepts its respon- sibility for a nation-wide telephone service as a public trust. It is funda- mental in the policy of the company that all earnings after regular divi- dends and a surplus for financial security be used to give more and better service to the public. LINE AGAINST LINE Dead men tell no tales. Variety is the spice of life. Return good for evil. Manners make the man. Haste makes waste. Great oaks from little acorns grow. What's in a name? Absence makes the heart grow fonder. Count the cost. Murder will out. Shoemaker, stick to your last. An eye for an eye and a tooth for a tooth. Fine feathers do not make fine birds. He who hesitates is lost. The mountain labored, and brought forth a mouse. Give a dog a bad name, and hang him. Out of sight, out of mind. Obey that impulse! A. G. C. T. Song and Dance Sheet Music When Love Comes Stealing, Robdins—Senti waltz ballad by Erno Rapee, the Roxy caliber that will outlive many a contem; song-hit because of its “standard” quality. Benes this and such popular royalty gals as “Charmane: “Diane” and "Angela Mia,” ahi supplied in batons for a litile whe, 7d bem Neapolitan Nights, For—This appealing Lats ensiee bas becn fiven 6 pow lense Shas hati musical motif of "Pazil,” the flicker epera. A Kiss Before Dawn, Marks—Tin Pan All theme after another these days. If it et @ oat thematic, it is @ musical setting from a play, would hardly associate this charming walt: ballad with the spooky dramatic opus, "The Spider te such are the paradoxes of life! My Flame Is Just a Match for Me, DeSyico- Brows. Henderson—Punnily phrased “hot” type of ‘novelty ditty, cleverly developed. Happy Days and Lonely Nights, Accr- Bornsiein—Pox-trot ballad patly peed A in the title. Records Diga Doo and Doin’ the New Low’ Down, orehtsravee Darts mune prowsces by the “meas. est” exponents of mean jazz—Duke Ellington's band from the Cotton Club, Harlem's foremost blackaad- tan couvert-catching café, Both fox-trots are trex the “Black Birds” revue and sizzlingly “hot.” A torrid trumpet, particularly, defies anatomical tra. quillity. Chiquita and All of the Time. Columbia 1514—Ci Edwards, better known as “Ukulele Ike," has pet ished up his voral calisthenics for these ballad ress tions Edwards is one of the pioneer rhythm interpreters of trick larynx gutturals in syncopated tempo, but the return to normalcy in popular song, superinduced by the conservative song disseminatines via the ether, has prompted all vocalists to accede ts blic taste’ with well-modulated lyric rhythm Por one thing, it spells greater royalty bounty fren increased sales. Rag Doll and High Hat. Columbie 1447—Coo stance Mering and Muriel Pollock, the femme Ohms and Arden, last season in “Rio Rita,” have a couple of corking trick piano-duets. Dual purpose reccel for fox-trots and novelty concert renditions. Tales from the Vienna Woods and Morning Papen. Columbia s0072—The universal charm of Viessme waltzes is undeniable and Johann Strauss and bs Symphony Orchestra bring out all the native appeal of the Strauss compositions on this 12-inch coseet recondiag. ictor disk pressed from an imported “mother Blue Danube Waltz (Parts 1-2). Jone Lhevinne, the eminent virtuoso of the & forte, has also selected from Johann Strauss, début as an exclusive Victor recording artist. inne has produced an electrifying 12-inch couplet of the immortal “Blue Danube Waltz” which has bees colorfully arranged in two parts by Schulz-Evier La Romanesca and Sierra Morena. Victor 684:— Students interested in contemporary violinists and lovers of violin playing will be particularly sxittes with this couplet by the twelve-year-old genies Master Yehudi Menuhin. This is the precocioes virtuoso who startled the musical world last wiste with his superb artistry. Master Menuhin has since been withdrawn from the concert platform uatil be becomes of age, but his “canned” performance evidence a skill and virtuosity that would flatter many a maturer and more experienced violinist. “La Romanesca” is a 16th century melody harmonised by Achron, and the Andalusian serenade, “Siem Morena,” by J. de Monasterio, permits a display d technical astounding Abel Green, —in the roughest waters, This ap- palling nausea is unnecessary suf- fering. Mothersills prevents Travel Sickness on your journeys by Sea, Train, Auto, Car or Air, st & $1.30 at Drug Stores or direct sili Remedy Co, Ltd. comicbooks.com