Life, 1928-10-12 · page 2 of 44
Life — October 12, 1928 — page 2: what you’re looking at
What you’re looking at
This page is primarily **a Sheaffer's pen advertisement**, not a political cartoon. There is no satire or political content to analyze. The ad promotes "Skrip," a new writing fluid product positioned as a successor to ink. The ornamental border frames product images: a Sheaffer's Skrip bottle labeled "Permanent Royal Blue" and fountain pens. The advertisement claims Skrip eliminates pen clogging and offers superior flow and color compared to traditional ink. It emphasizes practical benefits: washability for school use, quick drying, and reliability for professional writing. The "Lifetime" pen is identified by a white dot, suggesting product differentiation. The copy is straightforward marketing language typical of early 20th-century advertisements, with no satirical or political commentary present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Lifetime” pen in areen or black, $8.75 Identify the Lifetime Ip P pen by this — white dot fe) ty = raw Skrip, successor to ink, abolishes pen clogging By a score of scientific tests this new product of ours establishes itself as probably the greatest improve- ment ever made in writing fluids. Washable Skrip for school and special work demonstrates a smooth and brilliant color, yet washes out of clothing, easily. Permanent Skrip, for record work, tenaciously holds its legibility. Both flow freely and evenly at all times, without flooding, dry quickly on the paper, but will not dry on the pen point or clog the flow. See that your fountain-pen is given a chance to use this great fluid. Skrip makes all pens write better and the Lifetime® pen write best. Try it today. ie. 4 Washable Skrip—15 and 25 cents a bottle—in blue, areen, violet, red and black Permanent Royal Blue Skrip—25 cents a bottle At better dealers everywhere SHEAFFER'S PENS* PENCILS* SKR W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York + + Chicaso_ + + San Francisco W. A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 60-62 Front St., W. SS Wellington, N, Z, + Sydney, Australia + London—199 Regent St. © Reg. U.S. Pat, Of, comicbooks.com