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Life, 1928-10-05 · page 4 of 48

Life — October 5, 1928 — page 4: what you’re looking at

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Life — October 5, 1928 — page 4: Life, 1928-10-05

What you’re looking at

This page is primarily **advertising and lifestyle content**, not political satire. The main feature is a promotional article about the Alcyone, an Elco motorboat owned by Mr. and Mrs. T.J. Merrick, presented as a gift on their tenth wedding anniversary. The article describes their 22-day cruise to Chesapeake Bay and highlights the boat's luxurious appointments and seaworthiness. A personal letter from E.P. Fari to "Dearest George" praises the boat and the Merricks' hospitality. The page includes Elco boat advertisements and pricing information, plus a Roosevelt Hotel advertisement. There is no political cartoon or satirical content visible—this represents typical 1920s **lifestyle marketing** in Life magazine, targeting affluent leisure travelers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Through narrow canals overhung with trees... “By far the loveliest trip we ever took” In the summer of 1927 the ALCYONE carried its owners on a twenty-two day cruise to Chesapeake Bay T= Elco Thirty-Eight, owned by Mr. and Mrs. T.J. Merrick’, is an- chored when not in use at the private dock of their Babylon estate on the Great South Bay. It was bought by Mr. Merrick in 1927 and presented to Mrs. Merrick on their tenth wedding anniversary. Scarcely a week-end goes by that does not see the Merricks happily aboard the Alcyone. Sometimes foronly ashort run across the Bay to Fire Island... where the surf booms an invitation to take their early morning dip in real breakers. Sometimes around to New London, or along the South Shore as far as whim suggests. The Alcyone already has to its credit two long cruises—the first up to Cape Cod, the second down to Chesapeake Bay... From Babylon along the South Shore, across Lower New York Bay, tad ug the Rasa to New Bauirsdek, Along narrow water pathways that lead lazily, through lanes of low-hanging trees, into the wider waters of the Dela- ware River. Through the Chesapeake and Delaware Canal into the Elk River, and finally out into the Bay. A stop at Annapolis and then, by easy stages, home again... A twenty-two day cruise which Mrs. LIFE: Published Weekly by Life Publishing Company, 598 Madison Ave., New York, New York Post Office, under act of March 3, 1879. Printed in U.S.A. Ent'd as 2nd CI Merrick feels was not only the most ex- citing adventure of the Alcyone, but by far the happiest trip of any kind that she has ever abea Sur The owners of this Elco boast that even when it offers its seagoing hospi- tality to guests, it never carries a crew. To Mr. Merrick, piloting the Alcyone is a matter of real shipper’s pride. And Mrs. Merrick gets a joy out of man- aging the galley that few things in a sophisticated shore life ever afford her. Always, after a week-end on the water, Mis. Merrick “hates to go home.” The history of every Elco boat is as thrillingly individual as the man who owns it. The invitation to explore the open waters each owner responds to in a characteristic way: At Port Elco, where we will be glad to receive you at any time, you can get right aboard a Thirty - Eight (or any sthermadel ot display) and stake youre own tour of inspection. Or we will send you Catalog Lon request. PORT ELCO (permanent exhibit) 247 Park Avenue, at 46th Street, New York. Distributors in Boston, Detroit, Los Angeles and Miami. Plant and Marine Basin, The Elco Works, Bayonne, N. J. The Elco Fleet: Twenty-Six, $2,974, Cruisette, $5,950; Thirty-Eight, $10,750; Forty-Two, $15,500; Fifty, $25,500. * Although this seriesofadvertise= ments recounts bona fide expers= ences of Elco owners, the names used are fictitious, “Oh, Yeah!” ~ Lake Ly Septembe: 4 Dearest Georce: > I do so wish you were here, Th nights are simply gorgeous, and I sim can't describe the moon! You jUst ously to see it! There's a chap here fr Duluth who's in the steam-shovel }, ness, but he has the most soulful ¢ and the nicest hands—lean and gio like a poet’s—and we take long wali He makes scads of money! And the swin| ming! George, you just ought to be for the swimming! I go in every day w a boy who went to Yale and has been ; over Europe. He has the cutest motor, and the darlingest coat of tan! And som times he has a lunch put up and we ¢ out and stay all day. And horses! Dor you love horses? There’s a Kentucki here that’s almost old enough to be m father, but he’s so distinguished-lookix and he’s giving me riding lessons! He his own horses with him—and they're sweet for words! And I'm learning to tennis from a boy who has the curls hair and bluest eyes I’ve ever scen! Qi George dear, I do so wish you were herd We could all have such fun! Your own, Dons, E. P. Ferai. Ir is not alone in the charm of its appointments—th: excellence of its cuisine—or the comfort of its surroundings, that The ROOSEVELT has achieved a great distinction . ..To these material attributes may be added thos nuances of service—that quit competence and cultivated spit, which set this hotel so entirely apat 1100 Rooms —Single or En Suite at 45th Street New York, N.Y , EDWARD CLINTON Fooo _ Mandging Director Subscription, $5.00. Vol. at the Post Office Dept., Possessions. No. 2396, Oct. 5, 1928. ‘anada, it'd as 2nd Class: Matter, Jame 818 Copyright Pub. Co., ia U. a comicbooks.com