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Life, 1928-10-05 · page 10 of 48

Life — October 5, 1928 — page 10: what you’re looking at

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Life — October 5, 1928 — page 10: Life, 1928-10-05

What you’re looking at

# Analysis This is a **full-page advertisement for the Mimeograph machine**, not a cartoon or satirical content. The ad's headline "A Thousand Suns" references the machine's bright copy lamp (visible in the photograph at top). The text promotes the Mimeograph as labor-saving technology that performs document duplication faster and more cost-effectively than alternative methods. The pitch appeals to American efficiency values: "The real chores of the world cannot be done too quickly, if they are done well. That's America's lesson to the world." The ad targets businesses by highlighting how the device saves "much money and time" while reducing "useless labor" in duplicating letters, bulletins, forms, and charts. It's a straightforward product advertisement rather than satire, encouraging readers to contact the A.B. Dick Company in Chicago for information.