Life, 1928-10-05 · page 10 of 48
Life — October 5, 1928 — page 10: what you’re looking at
What you’re looking at
This is a **full-page advertisement for the Mimeograph machine**, not a cartoon or satirical content. The ad's headline "A Thousand Suns" references the machine's bright copy lamp (visible in the photograph at top). The text promotes the Mimeograph as labor-saving technology that performs document duplication faster and more cost-effectively than alternative methods. The pitch appeals to American efficiency values: "The real chores of the world cannot be done too quickly, if they are done well. That's America's lesson to the world." The ad targets businesses by highlighting how the device saves "much money and time" while reducing "useless labor" in duplicating letters, bulletins, forms, and charts. It's a straightforward product advertisement rather than satire, encouraging readers to contact the A.B. Dick Company in Chicago for information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A THOUSAND SUNS Too much light would ruin everything. But we have never had enough of the right kind of speed. The real chores of the world cannot be done too quickly, if they are done well. That’s America’s lesson to the world. The Mimeograph does a real piece of work at greater speed than can be accomplished by any other means. Therefore it saves much money and time. Also it lessens the world’s work—prevents useless labor. The improvements that the Mimeograph has brought about in the duplication of all kinds of letters, bulletins, forms, charts, etc., tally more than a thousand- fold. Perhaps you would like to know what these improve- ments may mean to you and your work. A request to the A. B. Dick Company, Chicago, today, will bring you booklet and full information promptly—without obligation. MIMEOGRAPH comicbooks.com