Life, 1928-09-28 · page 36 of 36
Life — September 28, 1928 — page 36: what you’re looking at
What you’re looking at
This is a **Fisher Body automobile advertisement**, not political satire. It advertises a "Silver Anniversary Buick" sedan with bodywork by Fisher (General Motors' coachbuilding division). The image shows a stylishly dressed woman posed dramatically atop the car, legs crossed, holding fur stoles. The visual metaphor suggests that Fisher Body's craftsmanship is as refined and elegant as haute couture fashion. The text claims Fisher has unlimited ability to achieve new heights in automotive beauty and style, exemplified by this particular Buick model. This reflects 1920s-30s advertising conventions: pairing luxury automobiles with fashionable women to suggest sophistication, elegance, and modernity. The "Silver Anniversary" branding indicates this marks a significant milestone for the brand. The page is primarily **commercial advertisement** rather than satirical editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ ey “GENERAL MOTORS Swe, SILVER ANNIVERSARY BUICK — FIVE PASSENGER SEDAN HAT is so often said of Fisher—namely, that there is apparently no limitation upon its abil- ity to surpass itself in attaining new heights of beauty and style—is again brilliantly exemplified in the triumphant new Buick with Body by Fisher, comicbooks.com