Life, 1928-09-28 · page 2 of 36
Life — September 28, 1928 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It promotes the Stutz automobile's new series, emphasizing technical innovations like flexible front restoration, adjustable steering, spring suspension, and engine improvements. The decorative ornamental frame and formal typography reflect early-twentieth-century advertising design conventions. The side-view photograph showcases the vehicle's profile—a standard automotive marketing approach of the era. The headline "NEW TODAY! AN OUTSTANDING LEADERSHIP IN MOTOR-CAR ADVANCEMENT" positions Stutz as an industry innovator. The bullet-point list of features targets wealthy buyers interested in comfort, safety, and mechanical superiority. There is no political cartoon or satire present. This is straightforward luxury automobile marketing from Life magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW TODAY! AN OUTSTANDING LEADER- SHIP IN MOTOR-CAR ADVANCEMENT IS REAFFIRMED BY A BRILLIANT NEW STUTZ SERIES, NOW READY FOR YOUR INSPECTION You will want to see the new flexible front seat, heretofore used only in Weymann custom-built bodies, the most comfort- able motor seat ever built, and easily adjustable. You will want to see how the front seat folds backward, converting interior of car into a commodious resting place. You will want to see how the outward appearance of the car has been improved with novel head and tail lights, smart bumpers, folding trunk rack, new running-board moulding, ete. You will want to see the luxurious interior trim, richly harmonized with onyx em- bellishments. You will want to see the disappearing arm tests, the adjustable steering wheel, the safety glass windows, the bumper running boards. You will want to see the new spring sus- pension which gives the car greater riding comfort. You will want to see the larger valve sys- tem which gives the powerful engine still more power, the responsive thermostat, the rugged water pump, the new muffler by-pass, all motor refinements. But most of all you will want to see how Stutz obtains its lowest center of gravity, thereby giving superlative comfort, beauty, safety. THE LOW-WEIGHTED STUTZ comicbooks.com