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Life, 1928-09-21 · page 4 of 36

Life — September 21, 1928 — page 4: what you’re looking at

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Life — September 21, 1928 — page 4: Life, 1928-09-21

What you’re looking at

This is **not satire but straightforward advertising** for Metropolitan Life Insurance Company disguised as editorial content. The page promotes group life insurance programs for employers. The illustration shows a boss and employee reviewing insurance paperwork—depicting the employer as a "great boss" who provides this benefit. The text argues that good bosses personally know their workers and care about their welfare. It frames group insurance as enlightened business practice: employers buying coverage for entire workforces receive better rates than individual policies, benefiting employees financially while appearing generous. The page promotes sending away for information about group contracts, positioning Metropolitan Life as enabling paternalistic employer-employee relationships through insurance protection. This represents 1920s-era corporate messaging emphasizing workplace welfare capitalism.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“He’s a Great Boss!” “He's been planning for you and the children as well as for me. He wants you to be protected in case anything happens to me. He's a great boss!” HEN you hear a man refer to his employer as “the boss,” or “the chief,” study the expression of the speaker's face. If the cor- ners of his mouth turn up a bit and a happier expression comes into his eyes, you may be sure that his boss is kind and con- siderate. In some businesses it is the boss's privilege and personal pleasure to know by sight, and usually - by name or nickname, everyone who works for him. Some of the great bosses in America, while they donot have the satis- faction of personal acquaintance, have earned the trust and affec- tion of thousands of workers who have never seen them. Perhaps there are still some employers who study ways and means to squeeze pay-rolls to the limit and who consider individuals on the pay-rolls merely as money-making units. But they will be replaced, sooner or later, by bosses who have a better understanding of changing indus- trial conditions today. Men cannot wvork collectively without leadership. They expect it and want it, but it must be intelligent and above all— fair. Then follows a mutual interest in the job to be done. When you hear a man in the ranks say “we sold more goods last month than in any previous one” he counts himself nov as an individual but part of his organization. Wise leaders, rzalizing that men cannot do their bes: if they are worried about The efforts of employers to provide pro- tection for the families of their employees are bringing a new spirit of good will into industrial relations. Ten thousand employers of labor in the United Stavey and Canada have set up programs whereby their employees may secure insurance under most favorable terms. The necessity of medical examina- tion is eliminated; family history becomes imma‘crial; so also the occupation of the individual; and cost to employees in each group is equalized. © rem cnes. family affairs, are glad to plan with them for the comfort and safety of their homes. Cooperation of leaders and workers stretches buying power of their joint dollars, In many cases it enables employees of an organization to get life insurance protection at much less than it would cost to buy the same rotection individually. Employees who ve learned that the boss, buying for their entire group, can get better rates are glad to fee him do their buy- ing. He saves them time, worry and money. In this way, hundreds of thousands of families have already secured protection against possible financial disaster—at low cost. There will be more next year and more the year after. Not only that, but when these Group In- surance programs are set up, employees are able to get their insurance at prices much below those available to individuals in the open market. Employers and employees interested in roup protection plans are invited to send for free information on Group contracts to Metropolitan Life Insurance Company, Dest: 108-F, Madison Avenue, NewYork ity. HALEY FISKE, President. Published by METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each yet LIFE: Published Weekly by Bife Publ Com 508 A Ye Vol. Ext’ Matter, Jane § 15554 ee ed ety by Mie Fo i ibiee Hiated a OB. 8 Var a Bed Case Ga at he Pot Other Dopi. Coneie” Commight 100s, Ue Panne, i U. Be B » comicbooks.com