Life, 1928-09-21 · page 2 of 36
Life — September 21, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **Marmon automobile advertisement**, not political satire. The page promotes Marmon's "Straight 8" cars (Series 68 and 78 models), featuring a front-view illustration of the vehicle with prominent headlights and the characteristic "M" badging. The ad emphasizes Marmon's engineering philosophy: continuous improvement ("There must always be a better way"). It highlights new body refinements and mechanical improvements added to already "splendid cars," positioning these as superior value compared to competitors at similar prices ($1,465 and up). The lightning bolt graphic reinforces the "straight 8" engine theme, suggesting power and efficiency. This is straightforward commercial advertising rather than satirical commentary—typical of 1920s-era magazine ads promoting American automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7 MARMON STRAIGHT POS At Marmon the engineer nefer rests. The axiom is, “There must always be a better way—so think it out} prove it out and put it into effect.” —s— Following this policy, we present in fhe New Series 68 and 78 the latest findings of Mar- mon engineers. —-<— To these already splendid cars have been added new body refinements and new improvements of a mechanical nature. We solicit your inspection of our new cfrrs and believe you will find in each the most abundant ion ever offered at anywhere near the same money. Prices $1465 and upward, f. o. b. factory. “<===sa comicbooks.com