Life, 1928-09-14 · page 40 of 40
Life — September 14, 1928 — page 40: what you’re looking at
What you’re looking at
This is a General Tire advertisement, not political satire. It promotes General's "Dual-Tread Proper-Size" tires by depicting well-dressed travelers (a captain, woman, man, and child) admiring a large tire displayed near boats and docks. The ad's tagline—"goes a long way to make friends"—suggests that quality tires enable pleasant travel experiences that strengthen relationships. The image appeals to middle-class consumers by associating the product with leisure travel and family togetherness. The text emphasizes durability and affordability ("present low rubber prices"), positioning General tires as practical luxury during what appears to be an era of economic accessibility to automobile travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RAVEL, over any route, is done on faster schedules today. Modern 9 car performance calls for more than the ordinary tire can give. General’s Dual-Tread Proper-Size line has proved to millions of car owners to be the greatest assurance of long and uninterrupted mile- age. Present low rubber prices make it easy to enjoy this top quality. wg ERAI mz “800s a long: way to make friends