Life, 1928-09-14 · page 4 of 40
Life — September 14, 1928 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or editorial content. It promotes the Chrysler "75" Sport Phaeton automobile. The small sketch at the top appears to be a decorative vignette, possibly showing the car in motion or a design flourish—its purpose is unclear from the image alone. The main content showcases a side-profile photograph of the 1920s-era convertible and emphasizes Chrysler's claim to automotive originality. The accompanying text argues that Chrysler's styling innovations have made competing American and European designs obsolete, establishing new standards of "artistic merit in automobiles." Pricing information indicates the "65" model started at $1,040-$1,145, while the "75" began at $1,515. This represents straightforward commercial promotion rather than political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New Chrysler **75"" Sport Phacton — Chrysler Originality Re-Styles All Motor Cars Entirely original in style conception—creations of Chrysler engineering and artistic genius—the new Chrysler “75” and “65” literally stamp as old-fashioned the earlier precedents in motor car beauty. ...49 Through Chrysler originality, a new mode has come into being... . 9 In a new revelation of dynamic symmetry, Chry- sler has swept into obsolescence the former American and European standards of artistic merit in automobiles... . 4 Now, the mode is Chrysler—both abroad and at home... .4 The whole world pays deference to the originality in the new styles created by Chrysler. New Chrysler “65"—Priced from $1040 t9 $1145. New Chrysler °75" — Priced from $1535 wpwards, All prices fo. b Detroit. comicbooks.com