Life, 1928-09-14 · page 36 of 40
Life — September 14, 1928 — page 36: what you’re looking at
What you’re looking at
This page combines advertising with satirical humor typical of Life magazine's format. **Main Content:** The Dentyne gum advertisement dominates, featuring a glamorous woman's smile. The copy appeals to popular culture by referencing "movie stars, women of fashion" — suggesting that perfect teeth signal social status and desirability. **Satire Section ("Ellipsis" and "Add Similes"):** Brief humorous observations mock contemporary language and social behavior. One joke references Herbert Hoover versus Al Smith (likely the 1928 presidential election), poking fun at grammatical pedantry. Another satirizes government inefficiency through a joke about "government books." A final quip about "marathon dances" references the 1920s fad of endurance dancing competitions. **The Reddy Tee Advertisement:** Golf tees carved from birch wood, priced accessibly (18 for 25¢). **Right Column:** Music reviews and a comedic dialogue mocking how Broadway slang infiltrates finishing school conversation among wealthy girls. The page reflects 1920s consumer culture, emerging mass entertainment, and social anxieties about language and class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Che ENTYNE ..and smile/ Movie stars, women of fashion, girls who are popular wherever they go — all have that fas- cinating, adorable smile that reveals perfect teeth, lustrous white. Don’t let your teeth grow dull. Keep them sparkling white with delicious Dentyne —the quality gum that makes teeth white and smiles more charming. ELLIPSIS Laxcuace is going to pot in America. There was a man who said: ‘Between you and I, I think Hoover is going to beat Smith.” “You shouldn't say ‘between you and 1,’ we reprimanded him. “Pardon me," he apologized, “I meant to say ‘between you and I and the gatepost.’ ”* —Memphis Commercial Appeal. ADD SIMILES Haiprtssexs state that the new feminine coif- fure will be short on one side and long on the other—like a set of government books after a long war.—Milwaukee Sentinel. Mayse it is true there is no fool like an old fool. Just the same you never hear of an old fool entering a marathon dance.—Toledo Blade. Madeas preciselyas your favorite club. Reddy Tees are carved in one piece of tough white birch. Sold every- where. Red or yellow. 18 for 25c. THE REDDY ™€ 846. US. PAT. ore, Be sure you get the original and genuine ‘THE DEVINNE-MALLENBECK COMPANY, INC, PRINTLES NEW YORK Confidential Guide (Continued from page 26) but none the less of sturdy philosophical timbs of not a little lyre distinction. SS Skadtin-Dee (Just a Funny Sound and a Melod; —~ Por years the song creators and exploiters have toes striving for a commercial reproduction of ditty kke “Ja-Da, Ja-Da, Jing. Jing. Jing may be it. I! jolly gang song. infectio musically to catch the popular vogue. Beautiful Face, Have a Heart—The j: Tin Pan Alley’s song-title contrivers di what otherwise would be an average gadabo: fly lyre, Dream House—Although patterne: miliar “Love Nest" and “Blue Roon canning ditty and will shame no com: fest. Sweet Lorraine—A popular radio girt tagious tune which you'll recognize by the the title is unfamiliar, What price lyrics in th Records Doin’ the New Low Down and Spanish Dream— The ultra-modernistic jazzhounds will “rave the debut Victor recordings by Jack Pet Pets. Both fox-trots are sweet and low wealth of extraordinary orchestra! “hot” dance creation from Lew Leslie along the 1 fo T'm on the Crest of a Wav Harry Richman and Franc satellites of George White’s solo and duet these hits from the rev wick 4008, Unlike past experience with reproducing their song hits on the rec artists are possessed of good disk voices. of many an operetta diva, and even dians like Eddie Cantor and the Howard click on the wax is comparable with the roodian aspirants who cannot screen as we look “of Blue Shadows and Watch My Baby Walk—Those impatient for the “Vanities” dance hits may hav this couplet on a popular-priced 39¢ disk (Harm 699), satisfying enough until the major companies’ releases come through next month. Blue Yodel No. 3 and Never No Mo’ Blues—Un- usual indigo vocalizations by Jimmie Rodgers. sho No. 3 of the Blue Yodel series will inspire of the first two parts. The companion also of the yodeling variation, disclosiny excellent trick vocal calisthenics to which Rodgers owes his chief ¢laim to fame. When You “Good Night Did You Really Mean “Goodbye”? and The Church Bells Are Ri ing for Mary—An intelligent mating of se ballads, the lyric themes blending as pieces, and sympathetically tenored by } (Okeh 41089). : Abel Green. EFFECT OF THE BROADWAY SLANG FAD ON CONVERSATION IN A GIRL’S FINISHING SCHOOL “On, my dear, I'm so glad to lamp you again. Have you seen our new Math pro- fessor?” “Yes, and he burns me up. I think he's a phony.” “My dear, do you really? Because, I mean, he’s got a mess of It and I think he’s That Way about me!” “How perfectly gorgeous! But you simply must help me with my French, my dear, because I'm perfectly certain to lay an egg on this new assignment.” “Oh, I will. This French lesson racket is a pushover for me. We'll fix it up to wow them.” “You're an ace to do that. Don't hand me the run around, please. I'd hate to flop with Miss Givis. She’s been so swect to me.” “Don’t worry, dear, you'll click.” “Oh, you darling! Now get the mob together and let's ankle down to the giggle water fountain and make whoopee with a couple of chocolate nut sundaes.” W. W. Scott. comicbgoks.com